If you're a business owner, you know that finding new clients is essential for your success. If you're looking for ways to expand your reach, you should check out Google My Business. This powerful platform can help you connect with potential customers in your area, and it's free to use!
Why Google My Business?
Many marketing tools are available in the market, but why choose to google my business? There are many reasons why this is a powerful marketing tool that can help you reach new customers.
Google My Business or GMB is a free platform that helps businesses manage their online presence across Google Search and Maps. This includes creating and verifying your business listing, publishing updates and photos, responding to reviews, and more.
When you create a listing, your business will appear in search results and Maps, making it easy for customers to find you. Plus, you can use your listing to post updates, specials, and photos, which can help you attract even more attention from potential customers.
But perhaps the most important reason to use Google My Business is that it can help you appear in local search results. And since 97% of consumers search for local businesses online, this is a great way to connect with potential customers in your area. One of the many marketing skills that Raging Agency specializes in is utilizing and managing Google My Business to its highest potential, which brings in over 2-3x the number of customers each year for our clients.
Five Ways to Get New Clients With GMB
If you’re looking for ways to attract new clients, here are five things you can do with your GMB listing:
Show Up in Local Search
As we mentioned before, one of the advantages of GMB is that it can help you appear in local search results. Since 97% of consumers search for local businesses online, this is a great way to connect with potential customers in your area.
To optimize your listing and improve your chances of appearing in local search results, fill out all of the information in your GMB profile, including your business hours, contact information, and categories. You should also add photos, videos, and regular posts to keep your listing up-to-date.
Google’s Local 3-Pack
Aside from showing up in Google Maps, you will also have a better chance of appearing in the Local 3-Pack.
Sometimes Google highlights local businesses directly in the search results with a Local 3-Pack, which appears in the search results for people searching for "restaurants near me" or "restaurants Grand Rapids MI."
As part of this card-like feature, the searcher can see a map alongside three local businesses that might match their query. A link to your website and interactive buttons showing office hours, directions, phone numbers, and service areas are included.
The Local 3-Pack can be expanded to show more businesses, but Google usually shows just the top three results.
Google distributes the Local 3-Pack cards directly between its ads and organic search results, a major benefit of appearing in this pack. Since Local 3-Pack businesses are the first in search results excluding ads, they are more likely to be chosen by people over lower-ranking competitors, so you get more customers.
Present Accurate Information
Google My Business is a valuable service because it provides users with all the essential information they need to know about a business in one convenient location. This includes your hours, contact information, services, and more.
If you're not keeping your website up-to-date, potential customers won't be able to find the most current information about your company. An outdated website is just as bad as no website at all! If you don't use Google My Business to present your information, your competitors will have free reign to spread false rumors about you.
For Example, if you're a restaurant and allow customers to make reservations online, keeping your website updated with the most current reservation policy is important. Otherwise, potential customers might get frustrated and take their business elsewhere.
Compete With No-Click Searches
People are increasingly using "no-click" searches when someone finds the information they're looking for without having to click on a website.
For Example, if someone searches for "pizza near me," Google will provide a list of nearby pizzerias and the hours, contact information, and reviews for each one.
To compete with no-click searches, keep your business information up-to-date and accurate. You should also encourage customers to leave reviews, which can help improve your ranking in local search results.
The goal is to make your GMB listing as complete and informative as possible so potential customers can find everything they need to know about your business without having to click away from the search results page.
Rank Higher in Google Search Results
Digital marketers use many tools, and Google My Business is one of them. You still need your Google search result ranking to be seen, which is why GMB can help boost it! One of the best things you can do to attract new clients is to rank higher in Google search results and optimize your GMB listing.
Start by claiming your business and verifying your information to optimize your listing. Then, fill out all the fields in your profile, including your hours, contact information, and business description. You should also add photos, videos, and regular posts to keep your listing up-to-date.
In optimizing your GMB listing, you can also use Google AdWords to create targeted campaigns that will help you attract new clients. Using the right keywords and targeting your ads to the right audience, you can reach potential customers actively searching for businesses like yours.
Why does Search Ranking Still Matter?
As we've seen, Google My Business can be a valuable tool for attracting new clients, but it's important to remember that your website's search ranking is still relevant.
While GMB listings are often displayed at the top of the search results page, your website's ranking will also affect how visible your business's visibility is. Even with all of the changes that have been made to Google's search algorithm, search ranking is still one of the most important factors in attracting new clients.
People still use Google (and other search engines) to find businesses like yours. In fact, according to a recent study, 97% of consumers use online search to find local businesses.
To improve your website's ranking, start by ensuring your site is mobile-friendly and loads quickly. It would be best if you also focused on producing high-quality content relevant to your target audience. And don't forget to optimize your website for local SEO!
So, if you want to attract new clients, it's important to ensure your business is visible in search results. And one of the best ways to do that is by optimizing your GMB listing.
Get New Clients With Google My Business
People in your area are already searching for your business. You can use Google My Business to put your business ahead of your competitors in Google Maps, improve your review score, and make it convenient for new customers to make appointments or buy.
If you want to see real-time results on how GMB can dramatically increase your business, then you can check one of our own case studies below:
If you want to set up your GMB or optimize your GMP listings, Raging Agency Can help. We are a results-driven marketing agency specializing in SEO, Web Design, and Google My Business Optimization. Our highly-experienced staff has helped clients from all over the United States receive thousands of new clicks and calls per month by adequately managing and optimizing Google My Business. Visit our website or contact us today to learn more!