How Boat Rental Companies Can Use Social Media To Find Customers

raging websites blog: how boat owners can leverage social media and make money

One of the things boat rental companies need to do to get customers is to use social media. If a boat rental company does not have a customer-focused presence on social media, then it's missing out on a big opportunity. For example, if you search Google for "boat rental," you may find some boat rental companies. But there are likely others that don't show up unless you know exactly what to search for. This is where social media comes in handy. A boat rental company can boost visibility by getting onto popular social media sites.

People will ask themselves, “where can I rent a boat?” They don't want the hassle of renting boats from businesses, and they need someone who has recently rented a boat and can provide them with reliable information about it. You need to have different strategies for this; one of them is social media. Social media is one of the most effective ways, not just to reach out to people, but also to influence their opinions about your business.

Tips For Boat Rental Companies Using social Media

Social media is an excellent way for boat rental companies to reach out to potential customers, and it's also a great way for customers to find you. Here are some tips for using social media to grow your business:

Understand your Audience

The first step in any marketing campaign is knowing who you're marketing to. This is especially important when using social media because you want to make sure you're reaching the right audience at the right time. For example, if your target customer is a 40-year-old professional with kids who wants a fun weekend away from home, then posting pictures of three people in their 20s lounging on a beach might not be effective!

Figure Out What Viewers Want

When you decide what kind of content you want to create, make sure that it's relevant and interesting for your audience. You'll also need to know what kind of language they use and what types of things they like seeing in their feeds. If someone has already expressed an interest in this type of content or information, other people will likely be interested!

You need to know what your target audience wants before you start posting on social media sites. This will help you determine the type of content that works best for each site and how often you should post updates.

Have A Good Understanding Of Your Brand

Before using any social media platforms, boat rental companies first need to get familiar with their brand to create an effective strategy for each platform that suits their needs. Having a good understanding of your brand will help you decide which platform is best suited for your needs and how much time and resources should be spent on each platform.

Promote Your Boat Rental Company On Social Media

On Facebook, you can create a page and post pictures of your boats. You can also post pictures of the water and the area around it. This will give people an idea of what they're getting into when they rent your boat.

You can also use Twitter, Instagram, and other platforms to share images and videos of your boat rental company. If you have special events planned, such as weddings or parties on the lake, share them with your followers to know what is coming up.

You should also try to get local news outlets to write or feature you in their stories about local businesses. This can help bring more traffic to your site and increase brand awareness for your company.

Need help with this? Raging Websites can determine what content will work best to attract your target audience. Our team of experts are highly skilled in social media management and content creation. We have all the tools you need for your business to grow successfully on social media. 

Use Twitter To Gather Testimonials

Twitter is a great place for boat rental companies to find testimonials. You can set up a hashtag that customers can use when they tweet about their experiences renting from you or post photos of themselves on board one of your vessels. This will give you access to various content that you can repurpose on your website and social channels. It will also help you build relationships with people who have already rented from you and could prove valuable in the future if they need another boat or service from your business.

Invite Influencers On Board

Man in aqua swim bottoms with camera leaning off the edge of a boat in the ocean

Boat rental businesses are no longer just competing with other companies in their area — they're competing with any company or brand that can offer experiences similar to what they offer (e.g., food, entertainment, transportation). To stand out, boat rental businesses need to get creative about how they market themselves, and one way is by inviting influential people on board boats for a ride. 

Use Instagram Stories to Showcase Boat Availability

Instagram Stories are a great way to showcase boat availability and give potential customers an idea of what they can expect when they come on board. You can even include photos or videos of your boat in action — this will help people feel like they have a better idea of what they're in for when they visit your company's website or call up with questions about rates or availability.

Set Up a Landing Page on Your Website

You should create a landing page on your website that lists all the services, including boating lessons, rental prices, and boat models. Having all this information in one place will make it easy for people looking for boats in your area to find everything they need on one page without searching through multiple sites or pages.

Encourage People To Post Photos With Your Hashtags

Social media has changed the way we interact with brands — and it's also changed the way brands interact with their customers. When it comes to boat rental companies, users often post photos of themselves enjoying the water with a boat rental company's hashtag in the caption. This allows people who don't follow that particular brand on Instagram or Twitter to see what other people are saying about them and hopefully pick up on some buzz around a particular location or activity.

Don’t Think Only In Terms Of Follower Count

Many businesses focus on increasing their follower count on social media channels like Facebook and Twitter, but this isn’t always necessary or even helpful. You don’t need millions of followers to make an impact on social media. Instead, focus on engaging with your current audience and building relationships with them over time.

This post is meant to remind the many digital channels that boat rental companies should be using to reach customers and which ones are best for each scenario. From Twitter to Pinterest and beyond, boat rental companies have plenty of social media options. You just have to know where to look.

Want to grow your business's social media? Then it would be best if you had a skilled social media manager like Raging Websites.

We use first-in-class tools to ensure you’ll maximize your ROI on social media- like scheduling posts at the perfect time and writing to unique audiences on different networks. We provide all of the social media promotion and management services you’ll need for your business, making it simple to strengthen your online presence and reach more customers.

Our team of experts is highly skilled in Facebook and Instagram management and content creation and has a robust reporting system that is easy to comprehend and has all the answers. Get in touch with us today by our contact form or schedule a call:

  • I would love to get my boat rental company started with some of your marketing! Please let me know…

    Peyton on
  • Influencers are very helpful for marketing these days.

    Goreinel on
  • now this is the article us boat rental services needed!!!

    Timothy J on
  • Haven’t ever really considered twitter until reading this article. Going to think about signing up for an account now!

    Brooke on
  • Hired raging agency to take over my social media and this summer every day my yacht rentals were sold out! we hit record sales. The yachts used to be more difficult to rent because of the price point and this year it was no problem at all. All thanks to your social media management

    Laurel on

Leave a comment