Roundup posts are a type of blog post that includes a collection of tips, advice, or ideas from a group of people. These posts are usually curated by one person, who then summarizes the collective wisdom.
Roundup posts can be a great way to collect expert opinions on a topic or curate a bunch of helpful ideas in one place. They can also be a great way to build relationships with other bloggers and thought leaders in your industry.
However, there is some debate about whether or not roundup posts are good for SEO. On the one hand, they can be a great source of backlinks from high-quality websites. On the other hand, Google has been known to penalize websites that publish large amounts of low-quality content, and some believe that roundup posts fall into this category.
You can write a roundup post in one of two ways. One is an expert roundup, and the other is a content roundup. In addition to being excellent for SEO, viral traffic, shares, and links, both have other advantages as well.
If you are interested in using roundup posts to enhance your SEO optimization in order to rank higher on Google, consider talking with one of our experts over at Raging Websites to get you started.
What Are Expert Roundups?
An expert roundup is a blog post that features input from multiple experts in a particular field on a specific topic. The idea behind an expert roundup is to provide readers with insights and perspectives from many different sources in one place.
Expert roundups are usually compiled by someone who reaches out to various experts and asks them to contribute their thoughts on a particular topic. Once the responses have been collected, the compiler writes up a summary of the key points and then publishes the entire thing as a blog post.
Some popular examples of expert roundups include:
- SEOmoz's Beginner's Guide to SEO
- KISSmetrics' 35 Experts Share Their Favorite A/B Testing Tips
- Social Media Examiner's 31 Social
- MediaPros Reveal How to Measure Social Media ROI
Expert roundups can be an excellent way to build relationships with influencers in your industry and get your name in front of a new audience. They can also be a great traffic source and help you rank higher in search engines.
However, expert roundups can be time-consuming, and it can be difficult to get experts to contribute. Additionally, some people feel expert roundups are nothing more than link bait.
So, the question is - are expert roundups worth the effort? Let's take a closer look at the pros and cons.
Pros of Expert Roundups
1. Can Help You Rank Higher in Search Engines
One of the major benefits of expert roundups is that they can help you rank higher in search engines. This is because expert roundups typically include links to all the contributed experts.
When Google sees that your roundup post has links from a bunch of high-quality websites, it will view your post as being more authoritative and relevant. As a result, your post is more likely to rank higher on search engine results pages (SERPs).
2. Help You Build Relationships with Influencers
Another benefit of expert roundups is that they can help you build relationships with influencers in your industry.
This is because when you reach out to someone and ask them to contribute to your roundup post, you are essentially asking for their help. As a result, the person is more likely to view you positively and be more willing to help you in the future.
3. Introduce You to a New Audience
Expert roundups can also introduce you to a new audience. When you are featured in an expert roundup, your name and website will be seen by all of the other experts who contribute as well as their audiences.
If the expert roundup post gets shared a lot, you could get hundreds or even thousands of new visitors to your website.
4. They're Fairly Easy to Put Together
Another positive aspect of expert roundups is that they are fairly easy to put together. Once you have found a topic to write about and reached out to the experts, you must compile their responses and write a brief summary.
This can be a lot easier than creating an original blog post on your own.
Cons of Expert Roundups
1. They Can Be Time-Consuming
Expert roundups' major downsides are that they can be time-consuming. This is because you need to reach out to multiple experts and wait for them to provide their thoughts before you can even start putting the post together.
2. You Might Not Get Any Response from Experts
Another potential downside of expert roundups is that you might not get any response from the experts you reach out to, especially if you are starting out and don't have much of a reputation.
3. Some People Consider Them to Be Link Bait
Finally, some consider expert roundups to be just link bait. This is because the sole purpose of many expert roundups is to get links from high-quality websites.
So, should you create an expert roundup post? It depends on your goals and objectives. Expert roundups can be a great option if you're looking to rank higher in search engines or introduce your website to a new audience. However, if you're short on time or aren't confident that you'll be able to get any experts to contribute, then you might want to consider other options.
How is a Content Roundup Different?
A content roundup post is a blog post that curates the best content from around the web on a specific topic. This type of post differs from a listicle, a blog post that contains a list of items, usually with no more than a sentence or two explanations for each item.
Content roundups are different from expert roundups in a few key ways. First, content roundups do not typically include any original content. Instead, they are simply a collection of links to other people's content. Second, content roundups are usually created by one person, whereas expert roundups involve multiple contributors. Finally, content roundups are not usually created to get links from other websites.
So, should you create a content roundup? That depends on your goals. A content roundup can be a great option if you're looking to provide your audience with a comprehensive resource on a particular topic. However, if you want to get links from other websites or generate original content, you might want to consider other options.
Why Do People Write Roundup Posts?
Roundup posts are popular because they provide value to readers by curating the best content on a given topic all in one place. They can also be a valuable tool for content marketing.
When done well, a content roundup post can help build your brand and increase your visibility in the online space. In addition, these posts can also help to drive traffic to your website and generate leads.
Why Are Roundup Posts Good for SEO?
Roundup posts are good for SEO because they provide an opportunity to get links from high-quality websites. When you include links to relevant articles in your roundup post, you increase the chances that those articles will be shared, which can help build your online authority.
In addition, roundup posts can also help you build relationships with other bloggers and influencers in your niche. You are giving them free promotion when you include links to their articles in your roundup post. This can help build goodwill and potentially lead to future opportunities for collaboration.
How to Write a Roundup Post
If you're interested in writing a roundup post, you should keep a few things in mind. First, it's important to choose a catchy and attention-grabbing headline. This will help to ensure that your post stands out in the sea of content published daily.
In addition, you should make sure to include high-quality images in your post. People are visual creatures, and including images can help to break up the text and make your post more visually appealing.
Finally, providing value to your readers is important by curating the best possible content on your chosen topic. This means taking the time to find truly exceptional articles that interest your target audience.
When you put all of these elements together, you'll be well on writing a successful roundup post that will help drive traffic to your website and increase your visibility in the online space.
Expert roundups and content roundups are two types of blog posts that can be helpful for SEO and building relationships with influencers. While they both have pros and cons, expert roundups are more time-consuming and require more effort to put together. On the other hand, content roundups are typically quicker and easier to create but don't usually include any original content. Ultimately, creating an expert roundup or a content roundup should be based on your goals and objectives.
Looking To Improve Your SEO With Roundup Posts?
If you're looking to generate original content, get links from other websites, or build relationships with influencers, then expert roundups might be a good option for you. At Raging Websites, we can help you create expert roundups that will help you achieve your goals, rank higher on Google, and increase online sales. Contact us today to learn more!