We are living in a video-first world. Video is one of the most powerful forms of content, and social media platforms are increasingly focusing on video content. In this blog post, we'll talk about the importance of video marketing and how you can use it to reach your target audience. Stay tuned!
Video is a powerful marketing tool because it is highly engaging and informative. A study by HubSpot found that people are 85% more likely to purchase a product after watching a product video. Additionally, video can help you build trust with your audience and establish your brand as an authority in your industry.
When it comes to social media, video is one of the most effective ways to reach your target audience. In fact, Facebook reports that people spend three times longer watching a live video than they do a static post. So if you're not using video in your social media marketing strategy, you're missing out on a huge opportunity to connect with your target audience.
How Does Video Marketing Make an Impact on Social Media?
There are a number of ways to use video in your social media marketing strategy. A few of them are discussed below:
People Are Watching Videos More Than Ever
The average person spends over two hours watching videos online every day. This number has been steadily increasing over the past few years, and it doesn't show any signs of slowing down. So you're missing out on a huge opportunity if you're not using video to reach your target audience.
Video is an excellent way to grab attention on social media. People are more likely to watch a video than read a long article or scroll through many photos. A study by BuzzSumo found that videos generate twice the engagement of any other type of content on Facebook.
If you want to increase your business's social media engagement, the skilled team at Raging Agency is here to help. Our professionals provide all the social media management services you’ll need for your business, making it simple to draw attention, strengthen your online presence and reach more customers correctly.
Native Social Videos Are Very Popular
Native social videos are uploaded directly to a social media platform instead of being shared from another site like YouTube. As a result, these videos perform better than other types because they're more likely to be seen by people already scrolling through their feed.
According to Socialbakers, native Facebook videos generate 53% more likes than YouTube videos embedded on Facebook. This is a significant difference, and you should keep it in mind when deciding where to post your videos.
Google Loves Video
Google owns YouTube, so it's no surprise that they love video. They give preferential treatment to websites that have videos. A study by Forrester found that including a video on your website can increase your chances of ranking on the first page of Google by 53%. If you're not using video on your website, you're missing out on an excellent opportunity to improve your search engine ranking.
Videos Help Improve Brand Awareness
A study by Animoto found that four times as many consumers would rather watch a product video than read about it. The video is an engaging and informative way to learn about a product or service.
Additionally, videos can help improve brand awareness. A study by HubSpot found that people are 64% more likely to buy a product after watching a video about it.
Builds Trust And Loyalty
People are more likely to buy from a brand that they trust. A study by Nielson found that 66% of consumers are more likely to buy a product from a company if they have watched a video about it.
Videos help build trust and loyalty by allowing your audience to get to know your brand on a personal level. They can see your faces, hear your voices, and learn about your company culture. This helps humanize your brand and makes people more likely to do business with you.
Better Customer Interaction
Videos can help you interact with your customers on a more personal level. You can use live video to answer customer questions, give product demonstrations, or provide customer support.
Additionally, you can use video to collect customer feedback and testimonials. These videos can be used to improve your products and services, as well as build trust and loyalty with your customers.
Video Adds Value To Your Brand
Videos can help you add value to your brand by providing helpful information to your customers. You can use video to show how to use your products, give expert tips and advice, or provide behind-the-scenes looks at your company.
Additionally, you can use video to highlight customer success stories. This helps potential customers see how your products or services have helped others and gives them confidence that you can also help them.
Video Content Is Far More Memorable And Portable
Video content is far more memorable and portable than other types of content. A study by Insivia found that people are 95% more likely to remember a video they've seen than an article they've read. Additionally, videos are easy to share and can be viewed on various devices. This makes them the perfect content to include in your marketing strategy.
Where to Find the Best Social Media Marketing Agency in Miami, Florida
As you can see, video is a powerful marketing tool that should be a part of your social media strategy. If you're not using video, you're missing out on a huge opportunity to reach your target audience.
If you're ready to start using video in your social media marketing, Raging Agency can help. We are a full-service creative agency that specializes in many varieties of social media marketing, including video production. We can help you produce high-quality videos that tell your brand's story and connect with your target audience, which will build sales and rank on Google’s first page. Contact us today to learn more about our superb video production services.