Ad scheduling, also known as dayparting, is a feature in Google Ads that allows you to control when your ads are shown to users based on specific days of the week and times of day. With ad scheduling, you can choose to show your ads only during certain hours or days when your target audience is most likely to be active or when your business is open.
Here’s how ad scheduling works in Google Ads:
- Select your campaign: Log in to your Google Ads account and select the campaign for which you want to set up ad scheduling.
- Navigate to settings: Go to the campaign settings and click on “Ad schedule” or “Ad delivery” to access the ad scheduling options.
- Set the time zone: Ensure that your account is set to the correct time zone. Ad scheduling operates based on the time zone selected for your account.
- Create a new ad schedule: You can create multiple ad schedules if needed. Each ad schedule represents a specific time period during which your ads will be active.
- Choose the days: Select the days of the week when you want your ads to be shown. You can choose individual days, specific combinations of days, or all days of the week.
- Set the time range: Specify the start and end times for each selected day. For example, you might choose to show your ads only from 9:00 AM to 5:00 PM on weekdays.
- Bid adjustments: If desired, you can adjust your bids for specific time periods. For example, you can increase your bids during peak hours to maximize your ad visibility and chances of capturing conversions.
- Save and apply: After configuring your ad schedule and bid adjustments, save your settings, and apply them to your campaign.
By setting up ad scheduling, you can optimize your ad budget and ensure that your ads are displayed during the most relevant and effective times. Ad scheduling is particularly beneficial for businesses that have specific hours of operation or want to target their audience during specific time periods.
Here are some examples of how you can use ad scheduling effectively:
- A restaurant can schedule its ads to appear during lunch and dinner hours when people are more likely to search for dining options.
- An e-commerce store can schedule ads to run during weekdays when people are actively shopping online.
- A service-based business can schedule ads to run during working hours when potential customers are more likely to seek their services.
Remember to monitor the performance of your ad schedules regularly and make adjustments as needed. By analyzing the data and making data-driven optimizations, you can refine your ad sche
- Time zone considerations: When setting up ad scheduling, it’s important to consider the time zone settings for your target audience. If you’re targeting users in different time zones, adjust your ad schedules accordingly to ensure your ads are shown at the right times in each location. Google Ads allows you to select different time zones for different campaigns or adjust the bid adjustments accordingly.
- Ad scheduling reports: Google Ads provides reports that allow you to analyze the performance of your ad schedules. Use these reports to gain insights into how your ads are performing during different times of the day or days of the week. By reviewing the data, you can identify trends, peak hours, and low-activity periods to further refine your ad scheduling strategy.
- Experiment with different schedules: Ad scheduling provides flexibility, so don’t be afraid to experiment with different schedules to find what works best for your business. You can create multiple ad schedules and monitor their performance to determine the most effective time periods for running your ads. Test different combinations of days and times to optimize your ad visibility and maximize your return on investment (ROI).
- Consider user behavior and intent: Think about the behavior and intent of your target audience when setting up ad schedules. Consider when they are most likely to be searching for your products or services. For example, if you’re running a B2B campaign, you might want to schedule your ads to run during typical business hours. On the other hand, if you’re targeting consumers, evenings and weekends might be more appropriate. Understanding your audience’s habits and preferences can help you make informed decisions about your ad scheduling.
- Seasonal adjustments: Ad scheduling is particularly useful for making seasonal adjustments to your campaigns. For example, during holiday seasons or special promotions, you can increase your bids and expand your ad schedules to capture the increased demand. Conversely, during slower periods, you can reduce your ad schedules or adjust your bid adjustments to allocate your budget more efficiently.
- Combine with other targeting options: Ad scheduling can be combined with other targeting options in Google Ads to further refine your audience reach. For example, you can combine ad scheduling with location targeting to show your ads during specific times in specific locations. By layering different targeting options, you can create highly targeted campaigns tailored to specific audiences and time periods.
By utilizing ad scheduling in Google Ads, you can have more control over when your ads are shown, ensuring they reach your target audience at the most opportune times. This optimization can lead to increased click-through rates, improved conversion rates, and ultimately a higher return on your advertising investment. Regularly review and adjust your ad schedules based on performance data and evolving customer behaviors to keep your campaigns effective and successful.
duling strategy to maximize the impact and effectiveness of your Google Ads campaigns.