- Verification Requirements: Advertisers running political advocacy and fundraising ads must complete a verification process to confirm their identity and ensure transparency. This includes providing accurate information about their organization, such as the name and address associated with the advertiser’s payment method.
- Disclaimers: Political advocacy and fundraising ads are required to include clear and conspicuous disclaimers that identify the advertiser or sponsoring organization. The disclaimer must provide information about who is funding or supporting the ad.
- Ad Content Restrictions: Ads promoting political advocacy or fundraising should not contain false or misleading information. They should not exploit sensitive events or controversial issues for commercial or political gain. Additionally, ads must comply with Google’s other advertising policies, including those related to prohibited content and prohibited practices.
- Geographical Restrictions: Some political advocacy and fundraising ads may have specific restrictions based on the geographic location in which they are displayed. Advertisers should be aware of any legal or regulatory limitations on promoting their ads in certain countries or regions.
- Compliance with Applicable Laws: Advertisers must ensure that their political advocacy and fundraising ads comply with all applicable laws and regulations, including campaign finance laws, election laws, and disclosure requirements. It is the responsibility of the advertiser to understand and comply with the legal requirements in the jurisdictions they are targeting.
- Account-Level Verification: In some cases, Google may require advertisers to complete additional verification steps at the account level, particularly for political advertising. This may include providing additional information, such as proof of eligibility for political advertising or verifying the organization’s nonprofit status.
- Transparency Reports: Google provides transparency reports that highlight information about political ads, including details about the advertisers and the amount spent on political advertising. These reports aim to enhance transparency and provide users with insights into the funding and messaging behind political advocacy and fundraising ads.
It’s important for advertisers running political advocacy and fundraising ads to familiarize themselves with Google’s policies and guidelines, as well as any local laws and regulations related to political advertising. Advertisers should ensure compliance with these policies to maintain a positive advertising experience and uphold transparency in political communications.
- Election-related Ads: During election periods, additional rules and restrictions may apply to political advocacy and fundraising ads. Google may implement special requirements to ensure transparency and compliance with election laws. Advertisers should stay updated on any specific guidelines or regulations related to political advertising during election cycles.
- Prohibited Content: Political advocacy and fundraising ads must adhere to Google’s policies regarding prohibited content. This includes restrictions on content that promotes violence, hate speech, discrimination, or illegal activities. Advertisers should carefully review Google’s policies and ensure that their ads comply with all content restrictions.
- Prohibited Practices: Political advocacy and fundraising ads must also comply with Google’s policies regarding prohibited practices. This includes restrictions on deceptive or misleading practices, such as impersonating individuals or organizations, using unauthorized trademarks, or engaging in fraudulent fundraising activities. Advertisers should be aware of these restrictions and avoid any prohibited practices.
- Publicly Disclosed Information: In some cases, Google may require advertisers running political advocacy and fundraising ads to provide publicly disclosed information about their organization, funding sources, or campaign finance disclosures. This helps ensure transparency and accountability in political advertising.
- Landing Page Content: The content of the landing page associated with political advocacy and fundraising ads should align with the ad’s messaging and comply with Google’s policies. Advertisers should provide accurate and relevant information on the landing page and avoid deceptive tactics or misleading claims.
- Sensitive Events and Topics: Advertisers should exercise caution when running political advocacy and fundraising ads related to sensitive events or controversial topics. Google may have additional restrictions or limitations for ads in such contexts to prevent the exploitation of sensitive situations for political or commercial gain.
- Ongoing Compliance Monitoring: Advertisers should regularly monitor their political advocacy and fundraising ads to ensure ongoing compliance with Google’s policies. This includes reviewing ad content, updating disclaimers as necessary, and staying informed about any changes in policies or regulations that may impact political advertising.
- Policy Enforcement: Google actively enforces its policies and may take action against advertisers who violate the rules regarding political advocacy and fundraising ads. Consequences for policy violations can include ad disapproval, account suspension, or other appropriate measures. Advertisers should be aware of the potential consequences of non-compliance and strive to maintain a high level of policy adherence.
It is crucial for advertisers running political advocacy and fundraising ads to thoroughly review and understand Google’s policies, as well as any local laws or regulations that apply to political advertising. By adhering to these guidelines, advertisers can promote transparency, maintain a fair advertising environment, and ensure compliance with legal requirements related to political advocacy and fundraising.
- Election-related Ads: During election periods, additional rules and restrictions may apply to political advocacy and fundraising ads. Google may implement special requirements to ensure transparency and compliance with election laws. Advertisers should stay updated on any specific guidelines or regulations related to political advertising during election cycles.
- Prohibited Content: Political advocacy and fundraising ads must adhere to Google’s policies regarding prohibited content. This includes restrictions on content that promotes violence, hate speech, discrimination, or illegal activities. Advertisers should carefully review Google’s policies and ensure that their ads comply with all content restrictions.
- Prohibited Practices: Political advocacy and fundraising ads must also comply with Google’s policies regarding prohibited practices. This includes restrictions on deceptive or misleading practices, such as impersonating individuals or organizations, using unauthorized trademarks, or engaging in fraudulent fundraising activities. Advertisers should be aware of these restrictions and avoid any prohibited practices.
- Publicly Disclosed Information: In some cases, Google may require advertisers running political advocacy and fundraising ads to provide publicly disclosed information about their organization, funding sources, or campaign finance disclosures. This helps ensure transparency and accountability in political advertising.
- Landing Page Content: The content of the landing page associated with political advocacy and fundraising ads should align with the ad’s messaging and comply with Google’s policies. Advertisers should provide accurate and relevant information on the landing page and avoid deceptive tactics or misleading claims.
- Sensitive Events and Topics: Advertisers should exercise caution when running political advocacy and fundraising ads related to sensitive events or controversial topics. Google may have additional restrictions or limitations for ads in such contexts to prevent the exploitation of sensitive situations for political or commercial gain.
- Ongoing Compliance Monitoring: Advertisers should regularly monitor their political advocacy and fundraising ads to ensure ongoing compliance with Google’s policies. This includes reviewing ad content, updating disclaimers as necessary, and staying informed about any changes in policies or regulations that may impact political advertising.
- Policy Enforcement: Google actively enforces its policies and may take action against advertisers who violate the rules regarding political advocacy and fundraising ads. Consequences for policy violations can include ad disapproval, account suspension, or other appropriate measures. Advertisers should be aware of the potential consequences of non-compliance and strive to maintain a high level of policy adherence.
It is crucial for advertisers running political advocacy and fundraising ads to thoroughly review and understand Google’s policies, as well as any local laws or regulations that apply to political advertising. By adhering to these guidelines, advertisers can promote transparency, maintain a fair advertising environment, and ensure compliance with legal requirements related to political advocacy and fundraising.
