What is the Google Ads policy on tobacco and e-cigarette ads?

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As of my knowledge cutoff in September 2021, Google Ads has a policy regarding tobacco and e-cigarette ads. However, please note that policies can change over time, so it’s essential to refer to the official Google Ads policy documentation or contact Google Ads support for the most up-to-date information.

According to Google Ads policy, the promotion of tobacco products, including cigarettes, cigars, tobacco pipes, and chewing tobacco, is prohibited. This includes both the sale of these products and the promotion of related accessories. The policy also extends to e-cigarettes and vaping devices, including the sale and promotion of e-liquids or cartridges containing nicotine.

Additionally, Google Ads restricts the advertising of products that simulate smoking or provide a similar experience to smoking. This includes herbal cigarettes, smokeless tobacco, and electronic cigarettes that do not contain nicotine.

It’s important to note that policies can vary by country and region, and there may be additional restrictions or regulations specific to certain locations. Advertisers must comply with local laws and regulations regarding tobacco and e-cigarette advertising.

To ensure compliance with Google Ads policies, it is recommended to review the official policy documentation and guidelines provided by Google Ads. If you have specific questions or need further clarification, it’s best to reach out to Google Ads support directly. They can provide accurate and up-to-date information based on your specific advertising needs and location.

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