Are you experiencing disappointment with the performance of your restaurant's Uber Eats and DoorDash accounts? Maybe you're grappling with high commission fees or finding it challenging to attract sufficient customers. In this blog, we'll unveil 10 actionable tips that you can implement right away to enhance your results. At Raging Agency, we pride ourselves on conducting independent research dedicated to assisting restaurants in flourishing on Uber Eats and DoorDash delivery platforms.

10 Strategies to Increase Orders and Visibility on Your Uber Eats and DoorDash Accounts

Update Your Branding

Your restaurant's branding is not just about aesthetics; it's about conveying your unique identity to potential customers. In addition to your logo and cover photo, consider the overall visual theme and messaging consistency across all platforms. This ensures a cohesive brand experience that resonates with your target audience. Don't underestimate the power of branding in building trust and loyalty among customers. Beyond visuals, consider the tone and voice of your brand messaging, ensuring it aligns with your restaurant's values and resonates with your audience on an emotional level. Consistency across all touchpoints, from your website to social media profiles, reinforces your brand identity and fosters brand recognition among customers, ultimately driving repeat business and referrals.

Optimize Your Account

Optimizing your restaurant's account on delivery platforms is crucial for maximizing your success. Start by ensuring your menu is optimized with the right number of items. Aim for 20-45 menu items, with around 30 being the sweet spot. Each menu item should have a compelling description to entice customers. Remember, visuals matter, too. High-quality, appetizing photos can significantly enhance the appeal of your menu items and drive conversions. If you lack professional photos, contact Uber Eats support for assistance or consider hiring a photographer. These images can also be utilized across your website, social media platforms, and Google Images to boost your online presence further.

Additionally, strategically organizing your menu categories can improve user experience. Place the most popular categories at the top to capture customer attention and prioritize your best-selling items for maximum visibility. By implementing these optimization strategies, you can enhance your restaurant's performance on delivery platforms and attract more hungry customers to your business.

Competitive Pricing

During the research phase of optimizing your restaurant's presence on Uber Eats, it's essential to understand your competition and market dynamics. Start by navigating to the Uber Eats platform and entering a location near your restaurant. By exploring the offerings of nearby competitors, you can gain valuable insights into their pricing strategies, menu offerings, and promotional deals. Analyzing your competitors' activities can help you identify opportunities to differentiate your restaurant, adjust your pricing, and craft compelling promotions to attract more customers. This proactive approach enables you to stay informed about market trends and make informed decisions to stand out in the competitive landscape.

Advertising

When you first advertise your restaurant on Uber Eats, it's smart to begin with a small daily budget of around $15, and gradually increase it as your business gains more credibility. If your restaurant is new to the platform, it's better to take it slow because you might not be ready to handle many orders right away. At first, stick to letting Uber Eats set your ad prices automatically.

Once your restaurant has been around for a while, has good reviews, and many orders, you can start setting your own budget, maybe between $45 and $55 per day. But remember, spending more money on ads doesn't always mean you'll get more orders.

Regarding promotions, offering Buy One, Get One (BOGO) deals can be really effective. Keep it simple by offering BOGO on just a few menu items, and make sure everyone, not just new customers, can get the deal. Pick popular menu items that don't cost your restaurant too much, ideally around $13 or less.

It's also important not to limit how much you spend each week on ads. You want to reach as many potential customers as possible. And don't forget to include your BOGO deals in your ad campaigns to attract even more people to your restaurant on Uber Eats.

Verify Your Visibility

To ensure your restaurant is visible and easily found by customers on the platform, it's essential to approach this process from the perspective of a customer. Start by searching for your business to confirm that it appears in the results. Then, systematically review each category where your restaurant should be listed and verify its presence. Take note of any categories where your business is not showing up. This hands-on approach allows you to assess your restaurant's visibility comprehensively and identify areas for improvement on the platform.

Add Searchable Tags

When optimizing your online presence, it's crucial to assess the categories where your business appears and those that don't. Identifying where your business categories should be provides an opportunity to enhance visibility through strategic tagging. If you find your business absent in certain categories, contacting Uber Eats by phone can offer a solution. By notifying them of the discrepancy and requesting an update to your searchable tags, you can ensure your business is effectively positioned for maximum visibility and reach.

Review Commission Rates

When listing your restaurant on Uber Eats, the default commission structure often leaves restaurants with minimal profit margins. Maximizing your earnings requires proactive steps. You can request commission fee updates every 60 days, empowering you to retain more of your hard-earned revenue. Your negotiating leverage strengthens with your value to Uber Eats, prompting them to consider adjustments in your favor. Reach out directly to your assigned Uber Eats sales representative to initiate negotiations. Politely assert your restaurant's reputable status and express the need for fairer terms. In case of resistance, subtly mention exploring alternatives like DoorDash and motivating Uber Eats to accommodate your requests. Moreover, as your restaurant garners higher review ratings and fulfills more orders, Uber Eats progressively reduces commission rates, allowing you to reap greater profits from your partnership.

Set Up Auto-Review Responses

Managing customer reviews is a critical aspect of reputation management on delivery platforms. Set up automated responses to acknowledge and address customer feedback promptly. Personalize your responses to show genuine appreciation for positive reviews and address any concerns raised in negative reviews. By actively engaging with your customers and addressing their feedback, you can strengthen your reputation and build trust and loyalty over time. Moreover, consider leveraging positive reviews and testimonials in your marketing materials and social media content to showcase your restaurant's credibility and attract more customers. By harnessing the power of user-generated content, you can amplify your brand message and drive more traffic to your delivery platform profile, ultimately leading to higher order volumes and revenue.

Set up an Automatic Responder

To enhance your restaurant's reputation on Uber Eats and foster customer satisfaction, it's crucial to engage with every review promptly. Utilize Uber Eats' autoresponder feature to streamline this process. Simply navigate to the "Customers" section, select "Feedback," and then click on "Manage Auto-Replies." Customize your responses to align with your brand voice and values. Offering a $5 coupon for both 1-star and 5-star reviews can incentivize customers to revisit your establishment. Remember to configure autoresponders for reviews across all rating levels, ensuring consistent engagement with every customer feedback.

Dispute False Claims

Protect your restaurant's interests by addressing false customer claims effectively. Monitor your order history regularly to identify potential deductions stemming from fraudulent claims. When encountering such instances, promptly dispute them through the Uber Eats platform, selecting the "Customer Made a Mistake" option. It's essential to dispute orders every two weeks to prevent financial losses, as older disputes may become more challenging to resolve without direct Uber Eats intervention. Additionally, if you encounter fraudulent activity, don't hesitate to escalate the issue to the Uber Eats team for further assistance and resolution. You can safeguard your restaurant's profitability and reputation in the digital marketplace by staying vigilant and proactive.

Increase your Uber Eats and DoorDash Sales With Restaurant Marketing

By implementing these comprehensive strategies and insights, you can unlock the full potential of your restaurant's presence on Uber Eats and DoorDash. Remember, success on delivery platforms requires continuous optimization, adaptation, and customer-centricity. Stay proactive, stay informed, and stay committed to delivering exceptional experiences to your customers. With the right strategies and support, your restaurant can thrive and grow in the competitive world of online food delivery.

Our team at Raging agency works with thousands of restaurants across America to transform their food delivery app placement, through optimizing the accounts and running paid advertisements which will increase revenue and orders monthly. Our mentorship program called the 100K Restaurant Accelerator, has helped many restaurants not only hit their sales goals, but expand their business. If you're interested in learning more, please head to this page.