Performance-Based Meta Ads for Wellness Brands
Raging Agency
Wellness Marketing Agency
Tell us your wellness brand's goal. We will show you exactly how we would market it.
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Raging Agency is a wellness marketing agency built for brands operating in restricted ad categories: wellness clinics, med spas, recovery centers, HBOT, biohacking studios, longevity and hormone clinics, functional medicine, wellness gyms, red light therapy, and wellness tech manufacturers. We run Meta ads, Google Ads, and SEO for verticals that generalist agencies refuse to touch because of compliance complexity. Founded in 2021 by Alex Evans in Miami, Raging has placed $7 million in hyperbaric chambers for one manufacturer, sold 700 cold plunge tanks for another, and recovered $480,000 in wasted annual ad spend for one wellness clinic.
What we do
What is a wellness marketing agency?
A wellness marketing agency is a specialist agency that runs paid media, SEO, and retention marketing for brands in regulated wellness verticals. It is different from a generalist marketing agency because wellness ads run under Meta's Special Ad Category, Google's Healthcare and Medicines policy, the FDA's General Wellness Policy (2019), and FTC substantiation rules.
A generalist agency that does not know those frameworks will get a med spa's ad account disabled, a supplement brand flagged under Google's YMYL (Your Money or Your Life) guidelines, or a longevity clinic stuck with leads that never convert because the creative cannot speak to the actual outcome. Raging Agency runs ads for wellness brands every day. The compliance fluency is the moat.
Industries we serve
The wellness verticals we specialize in
Raging Agency runs paid media and SEO for ten wellness verticals: wellness clinics, med spas (Botox, Morpheus8, CoolSculpting, GLP-1), recovery centers, HBOT (hyperbaric oxygen), biohacking studios, longevity and hormone clinics (the category driven by figures like Bryan Johnson, Blueprint, and Gary Brecka), functional medicine, wellness gyms, red light therapy, and wellness tech manufacturers (sauna, cold plunge, HBOT, red light). Each vertical has its own ad policy stack, its own LTV math, and its own AI search visibility playbook. We do not work outside these ten.
- Wellness clinics
- Med spas
- Recovery centers
- HBOT (hyperbaric oxygen)
- Biohacking
- Longevity and hormone clinics
- Functional medicine
- Wellness gyms
- Red light therapy
- Wellness tech manufacturers
Our system
How we grow wellness brands in 90 days
Our 90-day framework runs the Full-Funnel Marketing System across four pillars: offer and messaging, landing page, creative design, and ad campaign. You see your entire funnel built in real time.
Offer and Messaging
Our world-class copywriters shape your messaging around your brand's unique selling points and target audience.
Landing Page
Our powerful landing page designs engage your highest-value clients and tell your brand's story.
Creative Design
Our talented designers create cohesive graphics that reflect your brand, integrating them throughout your campaigns.
Ad Campaign
Our results-driven Meta ads target your ideal clients and lead them through your carefully crafted funnel.
What the first 90 days look like
Days 1-21
Foundation
- Onboarding and offer refinement
- Compliance audit
- Landing page build
- Pixel and CAPI setup
- Creative production
Days 22-60
Launch
- Meta campaign launch (primary)
- Google Ads as secondary channel
- Full retargeting setup
- Call tracking configured
Days 61-90
Optimization
- Cost-per-booking analysis
- Creative iteration
- First formal performance review
- Scale plan confirmed
The framework saved one wellness clinic $480,000 in annual wasted ad spend by fixing the offer pillar alone. That money was redirected into campaigns that produced bookings.
See the case study.
How we charge
Performance-based pricing built around your scale
Raging Agency offers performance-based pricing. Our flagship Growth Partner Plan is zero monthly retainer and a commission on revenue we generate through tracked campaigns. We accept only two Growth Partner clients at a time.
We also run hybrid retainer-plus-commission plans for clinics earlier in their growth curve. The plan is scoped on the Strategy Call based on your offer, your ad spend, your sales cycle, and your goals. We do not publish a generic price sheet because wellness brands have different unit economics from each other, and pretending otherwise wastes both sides' time.
Growth Partner Plan
Zero monthly retainer. Commission on results.- Full-Funnel Marketing System deployed
- Meta ads managed end-to-end
- Google Ads as a second channel
- Compliance audit included
- Landing page build included
- CAPI and tracking setup included
- Monthly performance review
- Direct access to Alex Evans
Pricing scoped on the Strategy Call. Limited to 2 Growth Partner clients at any time.
Built-in compliance
Compliance is built into every campaign
Every Raging campaign runs against a wellness ad compliance stack. We write copy that substitutes restricted language with compliant equivalents. We handle CAPI (Meta's Conversions API for server-side tracking), AEM (Aggregated Event Measurement), and the post-iOS 14 tracking stack so wellness brands keep optimizing after the restrictions kick in.
Compliance is not billed separately. It is a built-in part of every engagement. We have run wellness ads under every restriction Meta and Google have rolled out since 2021. Most of our clients come to us after a generalist agency disabled their ad account, or after a freelancer burned $30,000 on a campaign that never cleared review.
We audit landing pages against YMYL (Your Money or Your Life) and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards before launch. We use LegitScript certification for restricted verticals and handle state-level rules for med spas, telehealth, peptides, and TRT.
Proof of work
Recent results from the wellness brands we work with
Every number below is an internal Raging Agency result. No inflated estimates. No range games. Real campaigns, real brands, real outcomes.
$480k
In wasted annual ad spend recovered for one wellness clinic, redirected into converting campaigns
$7M
In hyperbaric chambers placed across med spas, surgery centers, and hospitals for one wellness tech manufacturer
700
Cold plunge tanks sold for one wellness device manufacturer across home, studio, and clinical buyers
$300k+
As much as $300,000 in added monthly revenue for wellness clinics running our Full-Funnel Marketing System
Source: Raging Agency internal campaign data. All results anonymized per client naming policy.
Why Raging
How Raging is different from generalist marketing agencies
Generalist marketing agencies treat a med spa the same way they treat a Shopify sneaker brand. Wellness is different. We have run wellness ads under every restriction Meta and Google have rolled out since 2021. Most of our clients come to us after a generalist agency disabled their ad account.
- A med spa cannot run a typical Meta lookalike audience because the buyer pool sits under Special Ad Category restrictions. We know the workaround.
- A longevity clinic cannot promote prescription peptides in ad copy. We write copy that clears review on the first submission.
- An HBOT center cannot make off-label therapeutic claims without FDA risk. We know exactly where the line is.
- We are performance-based. Zero retainer on our Growth Partner Plan means our incentive is entirely aligned with yours: revenue generated.
- Wellness tech device makers need a different funnel than clinics. We run both at the same time. Most agencies run neither.
Questions
Frequently asked questions about hiring a wellness marketing agency
What does a wellness marketing agency do?
A wellness marketing agency runs paid advertising, SEO, AI search visibility, email and SMS retention, and conversion optimization specifically for brands in wellness verticals like med spas, longevity clinics, HBOT centers, and wellness tech manufacturers. The work spans Meta and Google ads under restricted-category policies, treatment-level SEO and landing pages, HIPAA-safe analytics, and creative production tuned to FTC substantiation rules. Raging Agency runs the full stack across ten wellness verticals and handles compliance audits as a built-in part of every engagement, not a separate line item.
How much does a wellness marketing agency cost?
Pricing varies significantly by vertical, ad spend, sales cycle, and unit economics. Raging Agency does not publish a generic price sheet because med spas, longevity clinics, and wellness device manufacturers have wildly different LTV and acquisition math. We offer performance-based plans (zero retainer, commission on tracked revenue) and hybrid plans (retainer plus commission) depending on where your brand is in its growth curve. Final pricing is scoped on a 20-minute Strategy Call where we look at your current funnel, your goals, and what plan structure fits.
What is the difference between a wellness marketing agency and a generalist marketing agency?
A wellness marketing agency operates inside Meta's Special Ad Category, Google's Healthcare and Medicines policy, LegitScript requirements, the FDA's General Wellness Policy, and FTC substantiation rules. A generalist agency does not. The difference shows up the moment a med spa's ad account gets disabled for a Personal Health policy violation, or a supplement brand gets flagged for an unsubstantiated claim, or a longevity clinic cannot get a peptide ad through review. Specialist agencies like Raging Agency have run wellness ads through every policy change since 2021 and write copy that clears review on the first submission.
How long does it take a wellness marketing agency to show results?
Most wellness brands see their first booked appointments or first tracked sales within 21 to 30 days of contract signing. Raging Agency's 90-day framework targets a stable cost per booking by day 90, with full optimization data accumulating through days 60 to 90. SEO timelines are longer: 60 to 90 days for service-plus-city queries (like "Botox Miami"), 6 to 12 months for high-competition single-word queries. Paid media is layered on top of SEO from day one so wellness brands generate bookings while the SEO foundation matures.
What wellness verticals does Raging Agency work with?
Raging Agency works with ten wellness verticals: wellness clinics, med spas, recovery centers, HBOT (hyperbaric oxygen), biohacking studios, longevity and hormone clinics, functional medicine, wellness gyms, red light therapy, and wellness tech manufacturers (sauna, cold plunge, HBOT, red light). We do not work with MLMs, brands making disease claims without FDA substantiation, hospital networks, or spas selling only low-ticket facials and waxing. Brands without licensed clinical staff or operators stuck in DIY mode are not a fit either.
How does Raging Agency handle compliance for restricted ad categories?
Compliance is built into every Raging Agency engagement, not billed separately. Every campaign runs against Meta's Special Ad Category and Personal Health policy (no "you" framing for medical conditions), Google's Healthcare and Medicines policy, LegitScript certification, the FDA's General Wellness Policy (2019), the FTC Endorsement Guides (August 2023 update), and state-level advertising rules for med spas, TRT, peptides, and telehealth. We write copy in compliant language, handle CAPI (Meta's Conversions API for server-side tracking) and AEM (Aggregated Event Measurement) after iOS 14 restrictions, and audit landing pages against YMYL (Your Money or Your Life) and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards before launch.
Is Raging Agency a Meta Business Partner?
Yes. Raging Agency works inside Meta's partner ecosystem with direct rep access for restricted-category troubleshooting. That matters when a med spa's ad account gets flagged or a longevity clinic's creative gets stuck in review. Partner access shortens the resolution cycle from days to hours and gives us early visibility on policy changes affecting wellness verticals. We pair Meta Business Partner status with GoHighLevel and HubSpot CRM integrations so attribution flows cleanly from the first click through to the booked appointment or completed purchase.
Where is Raging Agency located and do you work with clients outside Miami?
Raging Agency is headquartered in Miami, Florida, and works with wellness brands across the United States. Most of our med spa, longevity clinic, and recovery center clients are in major metros (Miami, Los Angeles, New York, Austin, Dallas, Chicago). Our wellness tech manufacturer clients are global, often headquartered in Europe or Asia and selling into the US market. Local SEO work for clinics requires the physical location to be a real treatment room; everything else runs the same regardless of geography.
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