Raging Agency Google Ads Campaign Expectations

Prerequisites

A well-converting landing page is required unless a new landing page is purchased from Raging Agency.

The Google Ads account must be established with a credit card for spending added prior to onboarding with Raging Agency.

If a prior campaign was run, the negative keyword list and campaign history should be provided to Raging Agency for analysis.

Understanding of Costs

Business owners should understand that Google Ads cost per click is based on current auction bids and is subject to change within their set budget.

Initial Performance Indicators

Initial campaign Key Performance Indicators (KPIs) for dialing in the strategy include an increase in clicks and Click-Through Rate (CTR), often prior to lead performance increasing.

Raging Agency considers this a good sign that we're on the right track.

Access and Management

Clients agree to share Google Ads access with a white-labeled email address provided by Raging Agency.

Raging Agency will send out a management request from our white-labeled email.

The client needs to accept the invite to allow Raging Agency to manage the ad account.

Setup Timeline

Stage 1 – Onboarding Call & requirements are shared with Raging Agency

Stage 2 – Keywords are sent by Raging Agency for client approval

Stage 3 – Ad copy is sent by Raging Agency for client review/approval

Stage 4 – Google Ads campaign is built out by Raging Agency

Stage 5 – Campaign is launched

Day 30 – Final monthly tasks completed by Raging Agency

Day 35 – Monthly report is sent over & call to review is offered by Raging Agency (End of month reports are sent no later than the 8th of the following month)

Ongoing Management

Campaigns are optimized weekly by Raging Agency using both strategic knowledge and advanced tools.

All aspects of the campaign from landing page to copywriting are analyzed to gain optimal performance.

Raging Agency provides active management, not a set-it-and-forget-it service; clients are assured of weekly attention to their campaigns.

Budgeting

Budgets typically range from no lower than $1,500 in rural areas to $3,000-$10,000 in highly competitive niches in metropolitan areas. Raging Agency can provide guidance on estimated budgets using tools like Google Keyword Planner. Raging Agency does not manage any ad spends under $1,500 per campaign per month.

Offer Creation

While offers are typically discussed during the onboarding call, Raging Agency can assist in developing competitive offers if needed. If no specific offer exists, Raging Agency's copywriting will focus on the client's services or competitive advantages.