Overview - META refers to Instagram & Facebook.

Copywriting & Creative Included

Landing Page (1 per campaign included, if required)

Retargeting Pixel Setup

Weekly Optimization

Monthly Reporting

Prerequisites

A well-converting landing page is required unless a Funnel add-on is purchased from Raging Agency.

The Meta Ads account must be established within Facebook Business Manager prior to onboarding.

Audience lists are helpful; without them, initial campaigns will focus on building audience data.

A strong offer or competitive advantage should be developed prior to campaign launch.

Understanding Meta Ads

Meta Ads (Facebook and Instagram) target users who aren't actively searching for your products or services.

These ads appear in users' social media feeds, requiring compelling content to capture attention.

Campaigns typically require time to optimize as we learn what resonates with your target audience.

Costs and Budgeting

Initial campaign budgets typically range from $1,500 to $2,500+, depending on your industry and goals.

Costs can vary widely based on factors like industry competitiveness and campaign objectives.

Raging Agency will work with you to determine an appropriate budget based on your specific goals. Raging Agency does not manage META campaigns under $1,500.00 ad spend per month. Your META advertising costs will be billed directly to META via credit/ debit card or bank account.

Campaign Types

Raging Agency runs two main types of ad campaigns:

Targeted Ads: Designed to reach new potential customers based on demographics, interests, and behaviors.

Retargeting Ads: Show ads to people who have previously interacted with your website or content.

Campaign Strategies

• Conversion Funnel: Capture user information with enticing offers, then nurture leads.

• Traditional Ads: Direct ads leading to your website or landing page.

• Retargeting: Re-engage users who have shown interest in your brand.

• Specialized Campaigns: Content promotion, mobile ads, event promotion, and more.

Setup Timeline

Day 1 – Virtual Onboarding & requirements gathering

Day 5 – Ad copy & creative sent for your approval

Day 7 – Campaign built out

Day 10 – Campaign launch

Days 12, 20, 30 – Weekly updates

Day 35 – Monthly report and review call (End of month reports are sent no later than the 8th of the following month)

Ongoing Management

Regular campaign optimization based on performance data

Continuous refinement of targeting, ad creative, and messaging

Weekly updates and monthly comprehensive reports

Creative Development

Raging Agency creates ad designs and copy using tools like Canva, Photoshop, Lightroom, and CapCut

You're welcome to provide your own imagery or video assets

All creative assets we develop are yours to keep.

All creative assets developed by Raging Agency can be kept by the client.

Raging Agency is committed to transparent communication throughout this process and will keep you informed of progress and any necessary adjustments to the strategy.

We understand that Meta Ads require a significant investment and we're dedicated to maximizing your ROI through strategic planning, continuous optimization, and clear reporting.