Resources
Free Resources for Wellness Operators
Everything on this page is free. These are the actual playbooks, checklists, and tools our best-performing clients use. We publish them because a wellness operator who runs a tighter funnel is a better client and a better case study. No email wall on the ungated content -- just click and read. The gated downloads go straight to your inbox after a quick form.
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The Lead Conversion Checklist
Every element of a follow-up system that converts -- speed-to-lead, the 10-day call sequence, lead tagging, email nurture, and the weekly metrics your sales team should review.
The Weekly Lead Quality Report
The Google Doc your sales team fills in every Friday and sends to your marketing team. Closes the feedback loop between ad spend and real downstream conversion data.
The 10-Point Pre-Ad Checklist
The ten fundamentals every established business needs locked in before launching paid ads -- ICP, qualifying questions, speed-to-lead, attribution, target CAC, and the five other non-negotiables that decide whether your ad spend makes money.
Free wellness reads
The Convert More of Your Leads playbook
The complete system for converting more of the leads you already pay for. Speed-to-lead, the 10-day call sequence, the email nurture cadence, lead tagging, how many touches is too many, automated versus human follow-up, and the weekly metrics a sales team should review. Clients who run this playbook have lifted conversions by as much as 40 to 50%.
The wellness ad compliance playbook
The pre-launch compliance checklist for any wellness ad campaign. Covers Meta Special Ad Category, Personal Health policy, Google Healthcare and Medicines, LegitScript, FDA General Wellness Policy, FTC substantiation, and state-level rules for med spas, telehealth, peptides, and TRT.
Featured
The Wellness 100
The 100 people shaping wellness in 2026, curated by Alex Evans. Ten categories spanning longevity science, biohacking, functional medicine, nutrition, mental wellness, fitness, wellness tech, operators, marketing, and media.
Every guide we publish, by category
The full editorial index. Every piece is written from inside an active or completed engagement.
SEO and AEO
Wellness SEO Complete Guide 2026
The complete 2026 wellness SEO stack: technical foundation, YMYL E-E-A-T, schema markup, the AEO layer, and local SEO for clinic operators.
Wellness AEO Complete Guide 2026
The complete 2026 AEO playbook: Wikidata entity grounding, llms.txt, schema markup, and ranking in ChatGPT, Perplexity, Gemini, and Claude.
Med Spa Marketing
Best Med Spa Marketing Agencies 2026
Nine agencies actually delivering for medical aesthetic operators in 2026, ranked on compliance fluency and disclosed case study output.
Med Spa Marketing Plan: The 2026 Template
The situation analysis, channel mix, budget allocation, compliance frame, and 90-day milestones for the 2026 med spa marketing plan.
Medical Spa Patient Acquisition System
The end-to-end patient acquisition system for med spas: offer architecture, funnel build, speed-to-lead, and the follow-up cadence that converts.
How to Attract and Retain Med Spa Patients
What brings med spa patients through the door and keeps them coming back, from first-visit experience to membership and retention economics.
HBOT Marketing
HBOT Marketing: The Complete Guide for 2026
Buyer segments, channel mix, compliance frame, and the unit economics behind $7M+ in hyperbaric chamber sales.
HBOT Marketing for Chiropractors and Integrated Clinics
The HBOT marketing playbook for chiropractors and integrated clinic settings. Add-on positioning, patient education, and compliant lead generation.
Hyperbaric Marketing Consulting Services
Hyperbaric marketing consulting for chamber manufacturers, clinics, and dealers. Channel mix, compliance, and the $7M HBOT sales precedent.
Longevity Marketing
Longevity Clinic Marketing: The Complete Guide for 2026
The complete 2026 longevity clinic marketing playbook. Buyer segments, channel mix, compliance, and unit economics.
Best Longevity Clinic Marketing Agencies 2026
Editorial picks for longevity, anti-aging, and hormone optimization brands.
Meta Ads for Wellness
Meta Ads for Wellness Brands: The 2026 Tactical Guide
Account structure, CAPI, audiences, creative, and benchmarks for restricted categories.
Why Wellness Brands Need a Specialized Meta Ads Agency
The failure modes generalist agencies exhibit on wellness accounts, and what to look for instead.
Google Ads
Best Google Ads Agencies for Healthcare 2026
Editorial picks across med spas, wellness, longevity, and HBOT. Compliance-fluent.
Biohacking
Best Biohacking Marketing Agencies 2026
Editorial picks across biohacking studios, performance wellness, longevity tech, and recovery brands.
Biohacking Brand Digital Marketing Strategies
The digital marketing strategies that work for biohacking brands and studios, from channel mix to compliance and retention.
Wellness Tech and Ecommerce
Best Ecommerce Marketing Agencies for Health and Wellness Brands 2026
Editorial picks across supplements, devices, biohacking, and DTC wellness brands.
Health and Nutrition
Best Marketing Agencies for Health and Nutrition Brands 2026
Editorial picks across supplements, functional food, and nutrition tech.
Wellness and Healthcare, cross-vertical
Best Wellness Marketing Agencies 2026
The 2026 editorial ranking of wellness marketing agencies across every vertical we cover.
Best Healthcare Marketing Agencies 2026
Editorial picks across clinics, practices, and healthcare-adjacent wellness brands.
Case Studies
The $7M HBOT Case Study
How Raging Agency drove $7 million in HBOT chamber sales at 5.8x ROAS across five buyer segments.
700 Cold Plunge Tanks
How we sold 700 cold plunge tanks across home, biohacking studio, recovery center, and clinical buyers.
Void Space Technologies
The wellness tech manufacturer engagement, with the full channel mix and results breakdown.
Why we give this away
Raging Agency operates on a give-first principle. A wellness operator who understands speed-to-lead, compliant advertising, and funnel structure makes better decisions, runs better campaigns, and gets better results. Some of those operators become clients. All of them get more out of their marketing. We would rather be the brand that helped you than the brand that gated a checklist behind a wall. Use everything here. If you want it applied to your brand directly, that is what a Strategy Call is for.
New resources publish regularly. The fastest way to get the next one is the wellness marketing newsletter.
Frequently asked questions
Are these resources really free?
Yes. The ungated reads (the playbooks on this page) are free with no form. The downloadable checklists are gated behind a quick form -- name, email, and phone -- after which the resource goes straight to your inbox. No upsell, no trick.
Do I need to be a Raging Agency client to use these?
No. The resources on this page are built for any wellness operator, whether you work with Raging Agency, work with another agency, or run your marketing in-house. The Convert More of Your Leads playbook and the lead conversion checklist work regardless of who generates your leads.
How often do you add new resources?
Raging Agency adds new playbooks, checklists, and tools as we build them for client work. The fastest way to know when a new resource goes live is the wellness marketing newsletter.
Can I share these with my team?
Yes, please do. Share the page link freely. The weekly lead quality report is built to be duplicated in Google Docs so your whole team can use it. The only thing we ask is that you link back to ragingagency.com rather than re-hosting the files yourself.
Want these tools applied to your brand by the team that built them?
Book a 30-minute Strategy Call.
We will look at your funnel and show you which lever to pull first.