Blog
Case studies, playbooks, and field notes on wellness marketing. Everything we publish comes from real client work: paid media for med spas, longevity clinics, biohacking studios, HBOT centers, and wellness tech manufacturers. No theory, no recycled marketing-blog filler. The numbers are real, the campaigns are real, and the lessons transfer to any wellness operator running ads.
Every article below is written from inside an active or completed Raging Agency engagement. We publish the channel mix, the creative that worked, the creative that did not, and the unit economics. Authored by Alex Evans, founder of Raging Agency.
50,000 square feet. 7 spa cultures under one roof. A ground-up Brooklyn build from a parking lot. Leonid Khanin on the operator decisions behind World Spa, the Aufguss and Veniki rituals, the multi-generational visitor mix, and the World Spa 2 in planning.
Brian Kosar built the only national equipment rental platform for med spas. Inside the model that rents brand-new aesthetic lasers and HBOT chambers at $2K-$3K a month with a 50% purchase credit, and the aesthetics-wellness convergence driving demand.
One room in Tampa in 2014 to four Florida locations to a private equity exit in October 2024. Dr. Tali Arviv on the med spa scale-and-sell playbook: reputation transfer, marketing-spend evolution, PE deal structures, and the lawyer mistake to avoid.
The 10 non-negotiables every established business needs locked in before spending a dollar on Meta or Google ads. ICP, qualifying questions, speed-to-lead, attribution, target CAC, and more.
The full 2026 channel mix for wellness tech device brands: Meta, Google, Amazon, connected TV, podcast, influencer, and dealer enablement. What to add and when.
Raging Agency publishes on the topics wellness operators actually need: paid media strategy across Meta and Google, wellness ad compliance, lead conversion and follow-up systems, channel mix for device brands, med spa and clinic patient acquisition, and the AEO and SEO playbook for ranking in AI search. New articles publish regularly. The fastest way to get the next one is the wellness marketing newsletter.
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