In-House vs Agency for Restricted-Category Paid Ads
How to decide whether to build an in-house team, hire an agency, or run a hybrid when your ads sit in a restricted category, and the signals that point to each.
Blog
The Raging Agency Wellness Marketing Blog
Case studies, playbooks, and field notes on wellness marketing. Everything we publish comes from real client work: paid media for med spas, longevity clinics, biohacking studios, HBOT centers, and wellness tech manufacturers. No theory, no recycled marketing-blog filler. The numbers are real, the campaigns are real, and the lessons transfer to any wellness operator running ads.
Latest articles
Every article below is written from inside an active or completed Raging Agency engagement. We publish the channel mix, the creative that worked, the creative that did not, and the unit economics. Authored by Alex Evans, founder of Raging Agency.
How Device Manufacturers Should Evaluate a Paid Ads Partner
An evaluation framework for medical and wellness device manufacturers: channel fit, claim limits, demo tracking, and the twelve questions to ask before you sign.
What Meta's Personal Attributes Rule Actually Means
The policy that rejects more wellness ads than any other. What it actually prohibits, why Meta built it, and dozens of non-compliant lines rewritten so they clear review.
The Wellness Ad Compliance Audit: 40-Point Checklist
Score your own advertising against forty checks covering claim substantiation, Meta and Google policy, FDA and FTC exposure, funnel design, accounts and process.
FDA vs FTC: The 2026 Compliance Map
FDA regulates the product. FTC regulates the claim. The 2026 compliance map for med spa, supplement, longevity, device and telehealth marketers.
The 2026 Meta Special Ad Category Playbook
What puts a wellness brand into Special Ad Category, which targeting controls it takes away, and how to build campaigns that still perform once the usual levers are gone.
14 Questions to Ask a Wellness Marketing Agency
The questions that separate a real wellness ad specialist from a generalist, with what a good answer and a bad answer sound like for each one. Use the rubric on us too.
How to Reapply After Meta or Google Rejects Your Ads
How to diagnose the policy actually cited, file an appeal that gets read, and resubmit without turning a recoverable creative flag into an account-level problem.
Google Ads Healthcare and Medicines Policy Explained
A plain-English guide for wellness brands: what the policy covers, who needs certification, where LegitScript actually applies, and the targeting the policy takes away.
Why Wellness Clinic Facebook Ads Get Rejected in 2026
The 12 real causes behind med spa, HBOT, longevity and device ad denials, and the fix for each one. Nearly every rejection traces back to writing about outcomes instead of offers.
9 Warning Signs Your Wellness Ad Account Is at Risk
Your ads still run, but something feels off. Nine structural warning signs that put a wellness ad account at risk, what each one actually means, and which to fix this week versus this quarter.
How to Advertise a Med Spa on Meta Legally
A practical 2026 guide to compliant med spa ads on Facebook and Instagram: personal attributes, before-and-after rules, claims language, and what reviewers check on the landing page.
Why Longevity Clinic Ads Have Low Approval Rates
Longevity clinic ads get disapproved far more often than other local businesses. What account quality actually measures, why the claims fail review, and how to fix it this quarter.
The FTC Endorsement Guides for Wellness Marketing
The brand is liable, not just the influencer. How the FTC Endorsement Guides apply to wellness testimonials, before-and-afters, affiliates, review gating, and AI generated endorsements.
Inside World Spa Brooklyn with Leonid Khanin
50,000 square feet. 7 spa cultures under one roof. A ground-up Brooklyn build from a parking lot. Leonid Khanin on the operator decisions behind World Spa, the Aufguss and Veniki rituals, the multi-generational visitor mix, and the World Spa 2 in planning.
Med Spa Equipment Rental: How Try Med Rentals Saves Operators 6 to 7 Figures
Brian Kosar built the only national equipment rental platform for med spas. Inside the model that rents brand-new aesthetic lasers and HBOT chambers at $2K-$3K a month with a 50% purchase credit, and the aesthetics-wellness convergence driving demand.
How to Scale and Sell a Med Spa: Dr. Tali Arviv's Tampa Exit Playbook
One room in Tampa in 2014 to four Florida locations to a private equity exit in October 2024. Dr. Tali Arviv on the med spa scale-and-sell playbook: reputation transfer, marketing-spend evolution, PE deal structures, and the lawyer mistake to avoid.
10 Things Every Business Owner Needs Before Running Paid Ads on Meta
The 10 non-negotiables every established business needs locked in before spending a dollar on Meta or Google ads. ICP, qualifying questions, speed-to-lead, attribution, target CAC, and more.
Growing Wellness Tech Device Sales: The Real Channel Playbook for 2026
The full 2026 channel mix for wellness tech device brands: Meta, Google, Amazon, connected TV, podcast, influencer, and dealer enablement. What to add and when.
What we write about
Raging Agency publishes on the topics wellness operators actually need: paid media strategy across Meta and Google, wellness ad compliance, lead conversion and follow-up systems, channel mix for device brands, med spa and clinic patient acquisition, and the AEO and SEO playbook for ranking in AI search. New articles publish regularly. The fastest way to get the next one is the wellness marketing newsletter.
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