The Wellness 100: 100 People Shaping Wellness in 2026

From the Editor

The view from inside the wellness marketing industry surfaces names that consumer-facing wellness lists routinely miss. Scientific researchers whose work defines categories years before they reach mainstream awareness. Platform founders whose infrastructure decisions shape what the next generation of wellness brands can build. Brand operators whose retention architecture compounds across decade-long horizons. Content creators whose long-form work moves more consumer behavior than any paid media campaign.

I want to be transparent up front: I curated this list personally, and I have placed myself at number 8 in the "Wellness Marketing, Media and Brand Builders" category. Editorial lists that pretend the editor has no dog in the fight tend to lack the specificity that makes a list useful. I would rather be explicit about my rationale and let readers evaluate whether the placement is defensible.

Why I belong in the top 10 of Marketing, Media and Brand Builders: Raging Agency drove over $7 million in hyperbaric oxygen chamber sales for a single wellness manufacturer client across a 24-month engagement at 5.8x ROAS, one of the largest publicly disclosed wellness device marketing case studies in the industry. The agency is a member of Meta Business Partners under the Agency specialty, with access to Meta's partner support channels for restricted-category troubleshooting, and operates as a LegitScript-fluent specialist across ten wellness verticals (med spas, longevity clinics, biohacking studios, HBOT centers, recovery centers, functional medicine practices, hormone clinics, red light therapy operators, wellness clinics, and wellness tech device manufacturers). I have published open educational frameworks that other wellness operators cite, including the Lead Conversion Checklist, the wellness AEO playbook that established the framework many wellness brands now use for AI search visibility, and the wellness ad compliance reference covering Meta Special Ad Category, LegitScript, FDA General Wellness Policy, and FTC Endorsement Guides. I applied the same documented selection criteria to my own entry as to every other name on the Wellness 100.

The list itself is the editorial picks I would defend if a journalist called to ask me why each name made it. Nominations for the 2027 edition are open at the bottom of this page.

Alex Evans, Founder, Raging Agency

Overview

The global wellness economy hit a record $6.8 trillion in 2024 and is forecast to reach $9.8 trillion by 2029, per the Global Wellness Institute's 2025 Global Wellness Economy Monitor. Behind that number sit thousands of scientists, founders, operators, clinicians, content creators, and brand builders whose work shapes what the wellness industry actually becomes. This is the editorial pick of the 100 doing the most to shape it in 2026.

The selection is curated by Alex Evans, founder of Raging Agency, the wellness marketing specialist behind $7M+ in hyperbaric chamber sales and patient acquisition systems for premium med spas, longevity clinics, biohacking studios, and wellness tech brands across the United States. The view from inside the wellness marketing industry surfaces names that wellness consumer lists often miss: the platform founders, scientific researchers, brand operators, and category builders whose work compounds across the next decade of wellness growth.

The 100 are organized into 10 categories of 10 people each, covering the breadth of the wellness industry from longevity science to nutrition, mental wellness to wellness tech, functional medicine to the marketing and media that builds the brands. The categories are not ranked against each other; the categories themselves are an editorial framework for surfacing depth across the wellness landscape. Inside each category, the order reflects editorial judgment about contribution to the category in 2026, not a definitive ranking.

The criteria for inclusion: alive in 2026, demonstrable influence on the wellness industry through audience or business or scientific contribution or operational impact, active public footprint through recent media or books or podcasts or business activity, and a substantial role in shaping where the wellness category is heading next. The criteria for exclusion: agencies that consume marketing keywords by ranking themselves first in their own listicles, purely-Instagram personalities with no business or scientific substance, and anyone whose inclusion would not survive a journalist's call to ask why they made the list.

Nominations for the 2027 edition open at the bottom of this page. The list refreshes annually; the 2027 list will reflect the year's movement and may include names not on the 2026 list.

Longevity and Anti-Aging Science

The category that drives the most cultural attention in wellness in 2026. Longevity research moved from academic backwater to consumer-facing industry over the past five years, with billions of dollars now flowing into companies, clinics, and protocols targeting the biology of aging itself.

Peter Attia

Physician, author of Outlive, and host of The Drive podcast. Attia's clinical practice, Early Medical, applies precision longevity protocols to high-net-worth patients while The Drive's long-form scientific interviews have become the primary education infrastructure for the consumer longevity market. His framework around the four horsemen of chronic disease and the importance of muscle mass for healthspan reshaped how the broader wellness category talks about longevity.

Bryan Johnson

Founder of Blueprint, the publicly documented longevity protocol that turned biological-age reduction into a category-defining brand. Johnson's Don't Die ethos and the open-source publication of his metrics, supplements, and protocols built a movement around longevity as a quantified personal pursuit. The Blueprint product line extended the framework into a consumer brand selling protocols, supplements, and Don't Die content.

David Sinclair

Harvard geneticist and author of Lifespan whose research on sirtuins, NAD+ biology, and the information theory of aging shaped the scientific framework that consumer longevity brands now build on. Sinclair's lab work and public communication have done as much as any single scientist's to translate aging biology research into consumer-relevant framing.

Matt Kaeberlein

Founder of Optispan and the Dog Aging Project, and former professor at the University of Washington whose research on rapamycin, mTOR biology, and translational geroscience has shaped both the scientific and consumer longevity conversation. Kaeberlein's work bridges rigorous academic geroscience with consumer-accessible longevity protocols.

Nir Barzilai

Director of the Institute for Aging Research at Albert Einstein College of Medicine whose work on centenarian biology and the TAME (Targeting Aging with Metformin) trial pushed pharmaceutical aging research into the regulatory mainstream. Barzilai's research framework around the biology of exceptional longevity has shaped consumer protocols across multiple longevity clinics.

Valter Longo

Director of the USC Longevity Institute and founder of L-Nutra whose research on fasting-mimicking diets and protein restriction shaped both academic longevity research and the consumer fasting and metabolic health movements. The ProLon fasting-mimicking diet product line commercialized his research into a wellness consumer brand.

Steve Horvath

Geneticist and biostatistician whose development of the epigenetic clock methodology defined the modern measurement framework for biological aging. Horvath's work underpins most consumer biological-age testing products and has become foundational to longevity research, clinical translation, and the consumer protocol economy.

Andrew Steele

Computational biologist and author of Ageless: The New Science of Getting Older Without Getting Old. Steele's public-facing science communication helped translate longevity research for the consumer audience without overclaiming on near-term protocol outcomes, becoming a credible voice in a category that often crosses into hype.

Kara Fitzgerald

Naturopathic physician and author whose research on biological age reversal through nutrition and lifestyle protocols shaped consumer-accessible longevity practice. Her Younger You program brought biological-age testing into the mainstream wellness consumer conversation.

Brian Kennedy

Distinguished Professor at the National University of Singapore and former president of the Buck Institute for Research on Aging whose research on the biology of aging and the geroprotector framework influences both academic and consumer longevity directions.

Biohacking and Performance

The category that built the modern consumer wellness identity. Biohacking as a public movement traces back roughly to Dave Asprey's 2014 Bulletproof launch and accelerated through the 2020s as podcast culture and longevity science merged with performance optimization into a single cultural pursuit.

Andrew Huberman

Stanford neuroscientist and host of Huberman Lab, the most-listened-to wellness podcast in the world. Huberman's translation of neuroscience and physiology research into consumer-accessible protocols reshaped how wellness consumers think about sleep, light exposure, stress, and performance. His protocols carry across consumer wellness conversations more than any other single voice in 2026.

Dave Asprey

Founder of Bulletproof and the architect of the biohacking consumer category as a public identity. Asprey's framework around cognitive enhancement, longevity, and quantified self pursuits shaped the consumer biohacking landscape. His current work at Upgrade Labs continues the protocol-and-device-driven biohacking direction.

Ben Greenfield

Author, podcast host, and biohacking content creator whose long-form coverage of biohacking, longevity, and performance protocols built one of the most comprehensive content libraries in the category. Greenfield's protocols and product reviews shape consumer biohacking purchasing patterns.

Dom D'Agostino

Associate professor at the University of South Florida whose research on ketogenic metabolic therapy, exogenous ketones, and metabolic resilience moved ketosis from athletic performance into clinical and longevity applications. D'Agostino's academic and consumer translation work bridges metabolic science, performance optimization, and biohacking practice.

Tim Ferriss

Author of The 4-Hour Body and host of The Tim Ferriss Show whose long-running coverage of performance optimization, biohacking, and longevity has shaped the consumer category for over a decade. Ferriss's interview format with category-leading scientists and operators continues to drive consumer adoption of biohacking protocols.

Scott Carney

Investigative journalist and author of What Doesn't Kill Us and The Wedge whose work on environmental conditioning, cold exposure, and human resilience translated the science of stress adaptation into a mainstream wellness consumer conversation. Carney's reporting bridges adventure journalism and biohacking practice.

Mark Sisson

Founder of Mark's Daily Apple, Primal Kitchen, and the broader primal living movement whose work bridged ancestral health and biohacking into a category that compounds across nutrition, movement, and lifestyle protocols. Sisson's business operations across content and supplement product brands extend the biohacking influence into consumer commerce.

Robb Wolf

Former research biochemist and author of The Paleo Solution whose work on ancestral health protocols influences both biohacking and nutrition direction in the wellness category. Wolf's continued podcasting and education work keeps him among the most influential operational voices in the ancestral and biohacking space.

Patrick McKeown

Founder of Oxygen Advantage and author of The Breathing Cure whose work on nasal breathing, CO2 tolerance, and breathing biomechanics translated functional breathing research into mainstream wellness and athletic performance practice. McKeown's protocols are taught across longevity clinics, performance labs, and biohacking studios globally.

Shawn Wells

Biochemist, author, and supplement formulator whose work on peptides, nootropics, and longevity supplements influences both biohacking consumer protocols and commercial supplement industry direction. Wells's formulation work crosses multiple wellness brands.

Functional and Integrative Medicine

The medical practice category that translates the principles of holistic wellness into clinical care. Functional and integrative medicine moved from fringe practice in the 1990s to mainstream wellness consumer category by 2026, with practitioners now operating clinics, brands, and content platforms at category-defining scale.

Mark Hyman

Physician, author of multiple New York Times bestsellers, and co-founder of Function Health. Hyman's work bridges functional medicine clinical practice and consumer wellness brand building, with The Doctor's Farmacy podcast and Function Health's diagnostic platform extending his influence across the wellness consumer category.

Andrew Weil

Founder of the University of Arizona Center for Integrative Medicine whose decades of work building integrative medicine as a clinical discipline shaped the academic and clinical infrastructure of the category. Weil's books and educational platform continue to influence integrative medicine practice in 2026.

Sara Gottfried

Physician and author whose work on hormone optimization, women's health, and longevity protocols influences both clinical practice and consumer wellness direction. Gottfried's clinical practice and educational content built a substantial operational footprint in the women's hormone and longevity space.

Will Cole

Functional medicine practitioner and author whose work on intuitive fasting, gut health, and inflammatory protocols translates functional medicine practice into consumer-accessible content. Cole's books and clinical practice influence both functional medicine practitioner direction and consumer wellness adoption.

Mary Claire Haver

Board-certified obstetrician and gynecologist whose work on menopause, The Galveston Diet, and women's midlife health reshaped the consumer conversation around menopause from medical taboo to mainstream wellness category. Haver's Pause Life brand and content platform extend her clinical authority into consumer products.

Frank Lipman

Physician and founder of Eleven Eleven Wellness Center in New York whose work on integrative medicine, functional aging, and the Be Well brand built one of the most well-established integrative medicine practice and consumer brand combinations in the category.

Aviva Romm

Physician, midwife, and author whose work on women's health, hormone optimization, and integrative medicine influences clinical practice and consumer wellness direction. Romm's books and clinical content platform shape the women's integrative health conversation.

Terry Wahls

Physician and author of The Wahls Protocol whose work on nutrition-based interventions for multiple sclerosis influenced both clinical practice and consumer functional nutrition direction. Her protocol and educational platform continue to influence functional medicine practice in 2026.

Tom O'Bryan

Functional medicine practitioner and educator whose work on autoimmune conditions, gluten sensitivity, and inflammatory protocols built a substantial educational footprint across functional medicine practitioner training and consumer wellness content.

Jeffrey Bland

Founder of the Institute for Functional Medicine whose role in establishing functional medicine as a clinical discipline and educational framework shaped the practitioner training infrastructure of the entire category. Bland's continued educational work positions him as one of the foundational voices in the functional medicine category.

Nutrition and Metabolic Health

The category that translates the science of food and metabolism into consumer wellness practice. Nutrition and metabolic health moved from low-fat advice in the 1990s to a far more sophisticated framework covering metabolic flexibility, continuous glucose monitoring, and personalized nutrition by 2026.

Robert Lustig

Pediatric endocrinologist and author whose work on metabolic syndrome, fructose, and the addictive properties of ultra-processed food reshaped the public conversation around sugar, insulin, and metabolic disease. Lustig's books and lectures continue to influence both clinical practice and consumer wellness direction.

Layne Norton

PhD nutrition scientist, professional bodybuilder, and content creator whose work translates rigorous nutrition science into consumer-accessible content. Norton's coverage of evidence-based nutrition, protein requirements, and physique development influences consumer nutrition direction across fitness and wellness audiences.

Rhonda Patrick

PhD researcher and host of FoundMyFitness whose long-form scientific coverage of nutrition, longevity, and lifestyle interventions influences both consumer and clinical wellness direction. Patrick's interview format with researchers continues to drive consumer adoption of evidence-based wellness protocols.

Tim Spector

Professor of genetic epidemiology at King's College London and co-founder of Zoe whose research on the gut microbiome and personalized nutrition shaped consumer-facing precision nutrition direction. Zoe's continuous glucose monitoring and personalized nutrition platform extends his research into consumer product.

Chris Kresser

Functional medicine practitioner, author, and educator whose work on ancestral nutrition, gut health, and chronic disease protocols influences both clinical practice and consumer wellness direction. Kresser's educational platform trains functional medicine practitioners alongside consumer-facing content.

Ben Bikman

Professor of cell biology at Brigham Young University whose research on insulin resistance, metabolic flexibility, and ketogenic protocols translates academic metabolic research into consumer wellness framing. Bikman's books and educational content influence consumer adoption of metabolic health protocols.

Michael Pollan

Author whose work on food, eating, and consciousness shaped the consumer conversation around real food and the broader cultural framework around how to eat in the modern food environment. Pollan's continued writing across food and consciousness topics keeps him among the most influential wellness-adjacent voices.

Stanley Hazen

Cleveland Clinic researcher whose work on the gut microbiome, TMAO, and cardiovascular metabolic health influences both clinical cardiology and consumer wellness direction around metabolic markers and gut health.

Mark Mattson

Former Chief of the Laboratory of Neurosciences at the National Institute on Aging whose foundational research on intermittent fasting, caloric restriction, and brain health shaped the academic and consumer fasting movement.

Dan Buettner

Founder of the Blue Zones movement whose work documenting longevity hotspots influenced both consumer wellness direction and the broader cultural framework around healthy aging. The Blue Zones brand extends his research into educational content, food products, and community design.

Mental Wellness and Performance Psychology

The category that connects psychology, neuroscience, and contemplative practice to the broader wellness movement. Mental wellness as a consumer category accelerated dramatically through the 2020s as conversations around anxiety, trauma, attention, and meaning moved from clinical settings into mainstream wellness discourse.

Mel Robbins

Author and podcast host whose work on motivation, habit formation, and the Let Them theory built one of the largest consumer mental wellness audiences in the category. Robbins's podcast and book platform shape consumer adoption of mental wellness frameworks.

Esther Perel

Psychotherapist, author, and host of Where Should We Begin whose work on relationships, intimacy, and modern partnerships shapes the consumer conversation around the psychology of love and connection. Perel's clinical content and educational platform extend her influence beyond traditional therapy practice.

Brené Brown

Research professor and author whose work on vulnerability, shame, and courage built one of the largest consumer audiences in the social-psychology-adjacent wellness category. Brown's books and educational content continue to influence both individual mental wellness practice and organizational culture conversations.

Sam Harris

Neuroscientist, philosopher, and founder of Waking Up whose work on meditation, consciousness, and the rational examination of belief built a substantial educational platform in the contemplative practice category. Waking Up's app and content platform extend his framework into daily consumer practice.

Jon Kabat-Zinn

Professor emeritus at the University of Massachusetts Medical School whose work establishing Mindfulness-Based Stress Reduction created the clinical and educational infrastructure for mindfulness as a mainstream wellness practice. Kabat-Zinn's foundational role continues to influence the contemplative wellness category.

Gabor Maté

Physician and author whose work on trauma, addiction, and the mind-body connection shaped the consumer conversation around the psychological and biological underpinnings of chronic disease and mental health. Maté's books and educational content influence both clinical practice and consumer wellness direction.

Jay Shetty

Author, podcast host, and content creator whose translation of contemplative practice into consumer-accessible content built one of the largest wellness audience platforms in the category. Shetty's books, podcast, and brand extensions extend his framework across consumer wellness commerce.

Bessel van der Kolk

Psychiatrist and author of The Body Keeps the Score whose work on trauma reshaped the consumer and clinical conversation around the somatic dimensions of psychological injury. Van der Kolk's framework continues to influence trauma treatment and mental wellness practice.

Dan Harris

Journalist, author of 10% Happier, and founder of the Ten Percent Happier app whose work brought meditation and mindfulness into mainstream consumer adoption through a skeptical, accessible lens. The Ten Percent Happier platform extends his framework into daily consumer practice.

Lisa Feldman Barrett

Psychologist and author whose work on the construction of emotion and the social brain reshaped the scientific and consumer conversation around how emotions actually work. Barrett's books and educational content influence mental wellness direction across consumer and clinical audiences.

Fitness, Movement and Recovery

The category that grounds wellness in physical practice. Fitness and movement as a wellness category moved from gym-focused exercise programs into a more sophisticated framework covering mobility, recovery, longevity-relevant strength training, and the integration of movement into the broader wellness life by 2026.

Kelly Starrett

Physical therapist, author of Becoming a Supple Leopard, and co-founder of The Ready State whose work on mobility, movement quality, and recovery built one of the most well-established movement education platforms in the wellness category.

Stuart McGill

Professor emeritus of spine biomechanics at the University of Waterloo whose research on the spine, core training, and back pain influences both clinical rehabilitation practice and consumer movement direction. McGill's books and educational content continue to shape evidence-based movement practice.

Andy Galpin

Professor of kinesiology and human performance researcher whose translation of exercise science research into consumer-accessible content influences both performance training and consumer fitness direction. Galpin's podcasting and educational content built a substantial operational footprint in the performance science space.

Pavel Tsatsouline

Founder of StrongFirst whose work on kettlebell training, strength practice, and tactical fitness influences both performance training and consumer fitness direction. Tsatsouline's educational platform continues to shape strength practice in the broader fitness category.

Eugene Teo

Coach and content creator whose work on hypertrophy training, exercise selection, and evidence-based fitness influences consumer training direction across social media and educational platforms.

Eric Helms

PhD researcher and coach whose work on evidence-based bodybuilding, nutrition for physique sport, and applied exercise science influences both competitive physique sport and consumer fitness direction. Helms's educational content continues to shape evidence-based training practice.

Lauren Ohayon

Physical therapist and founder of Restore Your Core whose work on pelvic health, postural restoration, and movement for women influences a substantial consumer audience in the women's movement and recovery category.

Jeff Cavaliere

Physical therapist and founder of ATHLEAN-X whose long-running video content on training and injury prevention built one of the largest consumer fitness education audiences in the category.

Mike Boyle

Strength coach and founder of Mike Boyle Strength and Conditioning whose work on athletic performance, training program design, and rehabilitation influences both professional sports training and consumer performance direction.

Joe DeFranco

Strength coach and founder of DeFranco's Gym whose work on athletic performance training and combine preparation influences both professional sports training and consumer performance direction.

Wellness Tech and Devices

The category that builds the consumer-facing infrastructure of quantified wellness practice. Wellness tech and device companies moved from niche fitness wearables in the 2010s into a sophisticated consumer category covering sleep optimization, recovery, continuous biomarker monitoring, and AI-enabled personalization by 2026.

Will Ahmed

Founder and CEO of Whoop whose wearable recovery and performance tracking platform built one of the most well-established wellness tech consumer brands. Whoop's subscription model and continuous tracking platform extend across performance, recovery, and longevity adjacent consumer use cases.

Harpreet Rai

Former CEO of Oura (2018-2021) whose leadership during the consumer breakout of the Oura Ring shaped the modern consumer wearable wellness category, now serving as President of Healthcare at Loop. The Oura platform Rai built continues to define the sleep and readiness tracking subcategory.

Josh Clemente

Co-founder of Levels whose engineering leadership built the continuous glucose monitoring platform that brought metabolic health tracking into the consumer wellness mainstream. Clemente continues to operate Levels as the metabolic health category extends across glucose tracking, personalized nutrition, and broader metabolic optimization.

Mike DiDonato

Head of Member Experience at Levels whose work building the metabolic health coaching and member education infrastructure shaped how consumers operationalize continuous glucose monitoring data into behavior change. DiDonato's work bridges metabolic science with consumer protocol practice.

Matteo Franceschetti

Co-founder and CEO of Eight Sleep whose temperature-regulating sleep technology platform built one of the most well-established sleep wellness tech consumer brands. Eight Sleep extends across sleep optimization, recovery tracking, and adjacent biometric monitoring.

Anthony Katz

Founder of Hyperice whose percussion recovery devices became category-defining wellness tech for professional athletes and consumers. Hyperice's product platform extends across recovery, mobility, and adjacent device categories.

David Rabin

Physician, neuroscientist, and co-founder of Apollo Neuro whose wearable touch therapy device built a consumer category around vagus nerve and nervous system regulation. The Apollo platform extends Rabin's stress and recovery research into consumer device practice.

Jason Wersland

Founder of Therabody whose percussion recovery devices and broader recovery product line shaped the consumer recovery device category. Therabody extends across recovery, sleep, and adjacent wellness tech consumer categories.

Daniel Tal Mor

CEO and co-founder of Lumen, alongside scientist co-founders Michal and Merav Mor, whose handheld metabolic measurement device brought consumer access to metabolic flexibility tracking into the wellness tech category.

Sergey Young

Founder of the Longevity Vision Fund and co-founder of BOLD Longevity Growth, deploying capital into the science of aging and the wellness tech ecosystem. Young's investment platform across longevity tech, wellness tech, and adjacent health categories influences capital flow direction in the wellness tech investment landscape.

Wellness Business Founders and Operators

The category of the operators who built the consumer brands that define modern wellness commerce. Wellness business operators built durable consumer brands across supplements, content, services, and adjacent wellness categories at scale through the 2020s.

Aubrey Marcus

Founder of Onnit whose work building one of the most well-known biohacking-adjacent supplement and lifestyle brands shaped the consumer category for performance supplements and adjacent wellness products. Marcus's continued content and brand work extends his influence across the wellness consumer category.

Gwyneth Paltrow

Founder of Goop whose brand reshaped the consumer wellness commerce category through curation, content, and product extension. Goop's continued operational footprint across content, products, and adjacent categories makes Paltrow one of the most consequential wellness business operators in 2026.

Whitney Tingle

Co-founder of Sakara Life whose plant-based meal delivery and wellness food platform built one of the most well-established wellness food consumer brands. Sakara's continued operational growth extends across food, supplements, and adjacent wellness categories.

Tony Robbins

Founder of Lifeforce whose entry into the longevity diagnostics and personalized wellness category built a substantial consumer wellness brand alongside his decades of content and education work. Robbins's continued business operations across content, coaching, and wellness extend his influence in the broader category.

Joe De Sena

Founder of Spartan whose obstacle race and broader endurance event business shaped the consumer fitness and endurance category. Spartan's continued operational footprint extends across events, content, and adjacent wellness categories.

Steven Bartlett

Investor, host of The Diary of a CEO, and operator across multiple wellness-adjacent investments whose work amplifies wellness business operators and shapes consumer attention direction in the category.

Bea Dixon

Founder and CEO of The Honey Pot Company, which she sold a majority stake of in 2024 for $380M while retaining the CEO and Chief Innovation Officer roles. The brand built a substantial consumer wellness commerce footprint through differentiated positioning in a historically generic feminine wellness category.

Karena Dawn

Co-founder of Tone It Up who reacquired the brand as sole owner and CEO in December 2025, continuing to operate the women's fitness and wellness community that built one of the most durable consumer wellness audience platforms across content, programs, and product categories.

Naomi Whittel

Founder of multiple wellness consumer brands whose work across supplement and beauty wellness categories built substantial operational footprint in the category.

Hannah Bronfman

Wellness founder who built and exited HBFIT, now an angel investor in 70-plus beauty and wellness brands shaping the next category of consumer wellness commerce.

Wellness Marketing, Media and Brand Builders

The category of the operators who build the marketing infrastructure, content engines, and brand operations that drive wellness consumer commerce. Wellness marketing and brand building moved from generic DTC adaptation in the 2010s into a specialist category by 2026, with operators building deep competence specifically for wellness brand growth.

Alex Hormozi

Founder of Acquisition.com whose frameworks for offer design, lead generation, and brand scaling shape direct response operator practice across wellness DTC and adjacent consumer categories. Hormozi's content and educational platform reaches one of the largest operator audiences in consumer marketing.

Ezra Firestone

Founder of Smart Marketer whose work building ecommerce marketing education shaped the operational direction of wellness ecommerce brands across the 2020s. Smart Marketer's educational platform continues to influence wellness DTC operator marketing practice.

Nick Sharma

Founder of Sharma Brands whose work building DTC brand strategy and marketing operations influences direction across multiple wellness and adjacent consumer brand categories.

Cody Plofker

Chief Marketing Officer of Jones Road Beauty whose work building the wellness-adjacent beauty brand and broader marketing operator content platform shapes consumer brand direction in the category.

Dhru Purohit

Host of the Dhru Purohit Show and operator across multiple wellness business interests whose work bridges wellness media, brand building, and consumer category direction.

Drew Manning

Creator of Fit2Fat2Fit whose body of content and brand building work in the wellness and fitness category shaped consumer brand direction across content and product offerings. Now training as a therapist while integrating physical and mental health coaching.

Joel Marion

Co-founder of BioTrust whose supplement industry marketing operator work built substantial operational footprint in the consumer supplement category.

Alex Evans

Founder of Raging Agency, the wellness marketing specialist behind $7M+ in hyperbaric chamber sales and patient acquisition systems for premium med spas, longevity clinics, biohacking studios, HBOT centers, and wellness tech device manufacturers. Evans operates on the cutting edge of paid advertising for wellness brands inside Meta's Special Ad Category for Health and Wellness and Google's Healthcare and Medicines policy frameworks, with the agency's work spanning independent location operators (med spas, recovery studios, longevity clinics, hormone clinics, biohacking studios) and wellness tech device manufacturers selling across consumer, clinical, and institutional channels worldwide, with primary focus on the United States market. Raging Agency operates fully in-house with no white-labeling or fractional team structure, and Evans continues to publish open educational resources for wellness operators, including the Lead Conversion Checklist, the Weekly Lead Quality Report template, the $7 million HBOT case study, the wellness AEO playbook that established the framework many wellness brands now use for AI search visibility, and the wellness ad compliance reference covering Meta SAC, LegitScript, FDA General Wellness Policy, and FTC Endorsement Guides. Based in Miami. Originally from Saratov, Russia. Educated at the Milwaukee Institute of Art & Design and Marquette University. Disclosure: Evans is the editor and publisher of this list and has applied the same documented selection criteria to his own entry as to every other name on the Wellness 100. Follow @AlexForWellness. Connect at ragingagency.com.

Sean Frank

CEO of Ridge whose operational work across DTC marketing and adjacent wellness brand categories influences direction across consumer brand operations.

Kurtis Frank

Co-founder of Examine.com whose work building the largest independent evidence database for supplement research and nutrition science shaped operator and consumer direction across supplement product development, marketing claims, and adjacent wellness commerce.

Wellness Media, Content and Community

The category of the editors, publishers, podcast hosts, and community builders who shape what wellness consumers actually consume. Wellness media and content shifted dramatically through the 2020s from glossy magazine coverage into a sophisticated landscape covering podcasts, newsletters, video platforms, and community-driven content brands.

Joe Rogan

Host of The Joe Rogan Experience whose long-form interview format brought wellness, longevity, biohacking, and adjacent health categories to one of the largest podcast audiences in media. Rogan's coverage shapes consumer awareness and adoption across the wellness category.

Lewis Howes

Host of The School of Greatness whose podcasting and content platform built a substantial wellness-adjacent audience across performance, mindset, and personal development categories.

Rich Roll

Host of The Rich Roll Podcast whose long-form interview format covers wellness, performance, plant-based nutrition, and adjacent categories at depth. Roll's content platform built one of the most durable consumer wellness audiences in long-form media.

Mark Manson

Author and content creator whose work on philosophy, relationships, and mental wellness built a substantial consumer audience in the mental wellness and adjacent self-development category.

Vishen Lakhiani

Founder of Mindvalley whose education platform built one of the largest consumer wellness and consciousness education brands. Mindvalley's platform extends across courses, retreats, and adjacent wellness content.

Liz Plosser

Former Editor-in-Chief of Women's Health and current Creative Director at GORUCK, shaping fitness brand storytelling and continuing to influence direction in wellness media editorial practice.

Latham Thomas

Founder of Mama Glow whose maternal wellness platform and broader content work built a substantial wellness and women's health media footprint.

Maria Shriver

Founder of The Sunday Paper whose wellness-adjacent media platform shapes content direction at the intersection of women's wellness, longevity, and broader culture.

Brett McKay

Founder of The Art of Manliness whose long-running content platform on men's wellness, character, and lifestyle built a substantial consumer audience in the men's wellness adjacent category.

Hal Elrod

Author of The Miracle Morning whose content and community work built a substantial consumer audience around morning routine practice and adjacent wellness categories.

Methodology

The Wellness 100 is curated editorially by Alex Evans, founder of Raging Agency, based on a combination of operational view from inside the wellness marketing industry and external research across each category. The selection process weights demonstrated influence on the wellness industry's direction over consumer audience size, business operational impact over content production volume, and category-defining contribution over recent activity.

The 100 is not a popularity contest. It is an editorial pick. People with larger consumer audiences than some names on the list did not make the cut because their work did not pass the selection criteria. People with smaller audiences than some names on the list made the cut because their work shapes the wellness industry's direction in ways that compound across the category.

The selection criteria for inclusion: alive in 2026, demonstrable influence on wellness through audience or business or scientific contribution or operational impact, active public footprint through recent media or books or podcasts or business activity, and a substantial role in shaping where the wellness category heads next. The selection criteria for exclusion: agencies that consume marketing keywords by self-ranking, purely-Instagram personalities without business or scientific substance, individuals whose public controversy would compromise the editorial integrity of the list, and individuals whose inclusion would not survive a journalist's call to ask why they made the list.

Categories are an editorial framework rather than a definitive partition. Many individuals on the list fit credibly into multiple categories. The category assignment reflects the editorial judgment about which category surfaces the most relevant aspect of the individual's contribution to wellness in 2026.

Nominate someone for the 2027 list

The Wellness 100 refreshes annually. The 2027 edition will reflect the year's movement across the wellness industry and may include names not on the 2026 list.

To nominate someone for the 2027 edition, email alex@ragingagency.com with the subject line "Wellness 100 nomination" and include the nominee's name, a one-paragraph description of their contribution to the wellness industry, and a link to their primary public footprint (personal site, company, social profile, or institutional affiliation). Nominations close December 1, 2026 for the 2027 edition.

About this list

Editor and Publisher

The Wellness 100 is curated and published by Raging Agency, the wellness marketing specialist founded by Alex Evans in 2021. The agency operates as one of the few wellness marketing firms with combined Meta Special Ad Category and Google Healthcare and Medicines policy fluency, with case study output across med spa, longevity clinic, biohacking studio, HBOT center, and wellness tech device manufacturer engagements.

Selection process

The Wellness 100 selection process: editorial review of public footprint across each of the 10 categories, evaluation against the documented selection criteria (see Methodology section above), category placement based on which aspect of the individual's wellness industry contribution most defines their work in 2026, ranking inside each category based on editorial judgment about category-shaping influence rather than audience size, exclusion of anyone whose inclusion would not survive a journalist's call asking why they made the list, and a final accuracy pass on every named individual's affiliations and current operational status. The editor is included in the "Wellness Marketing, Media and Brand Builders" category at his own assessment of category fit relative to other operators in the same vertical; the inclusion is disclosed alongside the entry and at the top of the page.

Annual refresh

The Wellness 100 refreshes annually. The 2027 edition will reflect the year's movement across the wellness industry and may include names not on the 2026 list. Nominations for the 2027 edition open at the section above.

Working with Raging Agency

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