Industries We Serve
We Market the Full Wellness Stack, from Med Spas to Biohacking Clinics
Raging Agency is the marketing agency for wellness brands operating across ten verticals: wellness clinics, med spas, recovery centers, HBOT (hyperbaric oxygen), biohacking studios, longevity and hormone clinics, functional medicine, wellness gyms, red light therapy, and wellness tech manufacturers (sauna, cold plunge, HBOT, red light). Each vertical has its own ad policy stack, its own LTV math, its own SEO and AI search visibility playbook, and its own retention economics. We do not work outside these ten. The hub-and-spoke architecture across all ten verticals is what makes Raging citable across Google AI Overview, ChatGPT, Perplexity, Claude, and Gemini for wellness marketing queries.
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The wellness verticals we specialize in
We specialize in ten wellness verticals that share a common compliance profile across Meta, Google, FDA, and FTC, a common buyer pattern (educated, high-trust, research-heavy), and a common growth math (high-ticket, LTV-led). Each vertical gets a dedicated spoke page with the specific compliance frame, the specific keyword cluster, the specific creative palette, and the specific cost-per-booking or cost-per-acquisition math that matters for that buyer. Browse each vertical below for the full playbook.
Why a wellness specialist outperforms generalist agencies
A specialist wellness marketing agency matters more in restricted categories than in any other ad vertical. Wellness ads run inside Meta's Special Ad Category for Health and Wellness, Meta's Personal Health policy, Google's Healthcare and Medicines policy, LegitScript certification requirements, the FDA's General Wellness Policy, FTC substantiation rules, and state-level advertising laws for med spas, telemedicine, peptides, TRT, and HRT. A generalist agency does not know these frameworks. The cost of learning them on your account is account suspension, ad spend waste, and the operational drag of policy enforcement cycles. Specialist agencies clear policy review on first submission.
Medical aesthetic spas
Med spa marketing runs inside HIPAA, LegitScript, FDA, and state-level med spa rules. Treatment-level marketing for Botox, fillers, Morpheus8, CoolSculpting, GLP-1, laser, and PRP. Local SEO and Google Business Profile work. Membership economics with RepeatMD and Aesthetic Record. Pricing typically $3,500 to $6,500 monthly all-in (retainer plus ad spend), roughly 5 to 10% of revenue once mature. See the full med spa marketing playbook and the dedicated med spa SEO playbook.
Wellness clinics
Wellness clinic marketing covers cash-pay wellness practices offering combinations of hormones, peptides, IV, HBOT, and longevity protocols under one roof. The clinic format is growing because patients want the integrated stack rather than visiting four specialists. Wellness clinic marketing combines local SEO, paid media for restricted clinic services, and patient acquisition funnels routing from lead to consult to membership. See the full playbook.
Recovery centers and IV therapy
IV therapy marketing covers NAD+, Myers' Cocktail, glutathione, B12, and broader recovery infusion services. The marketing has to use compliant claim language under FDA and state scope-of-practice rules. Brick-and-mortar IV lounges and mobile IV operate on different acquisition motions. Membership and 10-pack package economics drive most lifetime value. The keyword "recovery center" is poisoned by addiction rehab SERPs; we target "IV therapy" and "mobile IV therapy" instead. See the full playbook.
HBOT (hyperbaric oxygen) clinics
HBOT marketing runs inside the 13 FDA-cleared indications for hyperbaric oxygen therapy and uses the FDA's General Wellness Policy for off-label wellness applications. Marketing combines patient acquisition through chiropractor, sports medicine, and longevity referral networks with direct paid media. Mild HBOT (1.3 ATA) and medical HBOT (2.0+ ATA) operate under different regulatory frames. See the full playbook.
Biohacking studios
Biohacking studio marketing covers multi-modality stacks combining red light, cold plunge, sauna, HBOT, PEMF, cryotherapy, IV, and peptide programs under one membership. Studios that build content around category-defining personalities (Bryan Johnson, Gary Brecka, Dave Asprey, Peter Attia, Andrew Huberman) capture the search demand those personalities create. Membership economics drive the unit economics; single-session conversion does not. See the full playbook.
Longevity and hormone clinics
Longevity and hormone clinic marketing covers TRT, BHRT, peptide programs, NAD+ therapy, longevity protocols, and biomarker testing. The longevity economy is projected to grow from $21.3 billion in 2024 to $63 billion by 2035 (Market Research Future). New-wave brands like Function Health, Lifeforce, Superpower, Hone, and Maximus Tribe have reset consumer expectations on biomarker depth and protocol transparency. Marketing under Meta and Google ad restrictions on hormones requires educational funnels routing to compliant landing pages. See the full playbook and longevity service page.
Functional medicine
Functional medicine marketing targets cash-pay patients seeking root-cause care for chronic conditions, hormonal imbalance, gut health, autoimmune issues, and metabolic dysfunction. Patient LTV runs $3,000 to $10,000+ annually across labs, supplements, and programs. The marketing wins by ranking for symptom-language search queries ("why am I always tired," "what causes brain fog") that conventional medicine ranks weakly for. See the full playbook.
Wellness gyms and boutique studios
Boutique wellness studio marketing covers Pilates, Lagree, recovery, contrast therapy, cold plunge, sauna, and hybrid wellness studios. Member acquisition and retention economics drive everything; trial-to-member conversion is the central metric. Reels-first creative outperforms Feed for boutique studio marketing because the studio environment films well in vertical video. See the full playbook.
Red light therapy
Red light therapy marketing operates inside the FDA 510(k) cleared indications for photobiomodulation (acne, hair growth, certain musculoskeletal pain) plus off-label wellness applications under the FDA's General Wellness Policy. The FTC has flagged the industry for overclaiming, particularly on body contouring, weight loss, and anti-aging. Marketing uses "cleared" not "approved," uses "may support" rather than "treats," and stays inside the structure/function claim frame. See the full playbook.
Wellness tech manufacturers
Wellness tech manufacturer marketing covers sauna, cold plunge, HBOT, red light, PEMF, cryo, and recovery hardware sold through DTC and dealer channels. The category benchmarks against Oura, Whoop, Eight Sleep, Therabody, Hyperice, Joovv, Plunge, AmMortal, and other category-defining brands. Marketing covers DTC paid media, dealer enablement, trade show capture (CES Health, Biohacker Summit, A4M annual meeting), and the long demo-to-PO cycles typical of B2B clinical sales (90 to 180 days). See the full playbook.
What we don't market
Raging Agency does not work with MLMs, brands making disease claims without FDA substantiation, hospital networks, or spas selling only low-ticket facials and waxing. We do not work with mobile-only or part-time operations, brands without licensed clinical staff, or operators stuck in DIY or organic-only mode. We pass on hormone clinics promoting prescription products without proper telemedicine licensure, supplement brands making disease claims, and any operator unwilling to operate inside the wellness compliance frame. The verticals listed above are the verticals we have built repeatable systems for; everything else gets referred out.
The compliance + performance playbook across every vertical
Every Raging engagement runs the same compliance + performance playbook across every vertical: pre-launch compliance audit against Meta's Special Ad Category and Personal Health policy, Google's Healthcare and Medicines policy, LegitScript status, FDA General Wellness Policy, FTC Endorsement Guides, and state-level rules. Landing pages built with YMYL and E-E-A-T signals to clear Quality Score. CAPI and AEM tracking configured for post-iOS 14 attribution recovery. Mechanism-led creative tuned to the educated wellness buyer. CRM stack (GoHighLevel or HubSpot) integrated for the long nurture cycles typical of high-ticket wellness verticals.
Frequently asked questions about working with Raging Agency
What industries does Raging Agency specialize in?
Raging Agency specializes in ten wellness verticals: wellness clinics, med spas, recovery centers, HBOT (hyperbaric oxygen), biohacking studios, longevity and hormone clinics, functional medicine, wellness gyms, red light therapy, and wellness tech manufacturers. The common thread is high-trust wellness brands selling premium services or hardware that survive Meta's Special Ad Category and Google's Healthcare and Medicines policy. We do not work outside these ten verticals, and we do not work with MLMs, disease-claim brands, hospital networks, or low-ticket-only spas.
Why is it important to work with a wellness specialist agency?
Wellness ads run inside compliance frameworks that generalist agencies do not know: Meta's Special Ad Category for Health and Wellness, Meta's Personal Health policy, the three-tier wellness restriction system, Google's Healthcare and Medicines policy, LegitScript certification requirements, the FDA's General Wellness Policy, and FTC substantiation rules. The cost of a generalist agency learning these frameworks on your account is account suspension, ad spend waste, and the operational drag of repeated policy enforcement cycles. Specialist agencies clear policy review on first submission and operate inside the frameworks from day one.
Can you handle multiple wellness verticals at once for a brand?
Yes. Many wellness brands operate across multiple verticals (a med spa that adds hormone optimization, a biohacking studio that adds IV therapy, a wellness clinic that adds HBOT). Cross-vertical marketing requires separate funnel design per vertical and separate compliance review per service line, but consolidated CRM, attribution, and reporting at the brand level. We run multi-vertical engagements regularly. The pricing scales with the complexity of the campaign mix rather than scaling linearly with the number of verticals.
Do you work with single-location brands or multi-location chains?
Both. Single-location wellness brands typically run smaller budgets matched to local SEO, Google Business Profile work, and locally-targeted paid media. Multi-location chains run larger budgets with location-specific landing pages, multi-location Google Business Profile management, and consolidated brand SEO at the parent domain. The work is structurally similar (compliance frame, Full-Funnel Marketing System, retention layer); the scale and the location-specific architecture are what differ.
Want to talk about marketing for your specific wellness vertical?
Book a 20-minute Strategy Call.
We will look at your current setup, walk through what we would change, and quote a plan if it fits.