Paid Advertising
Paid advertising for restricted-category wellness brands
Paid advertising for restricted-category wellness brands runs across Meta (Facebook, Instagram, Reels, Partnership Ads), Google (Search, Performance Max, Shopping), YouTube, and emerging channels. Every wellness ad runs against compliance frameworks generalist agencies do not know: Meta's Special Ad Category for Health and Wellness, Meta's Personal Health policy, the three-tier wellness restriction system, Google's Healthcare and Medicines policy, Restricted Medical Content rules, the Unapproved Substances policy, and LegitScript certification for clinics that need it. We write copy that clears policy review on first submission, build landing pages that pass YMYL Quality Score evaluation, and configure CAPI and AEM tracking to recover post-iOS 14 attribution.